Brand pinch bit more to the brand position.

<P> 【World Executive - Brand Channel】 accidentally, Xu Yunfeng talking again about the positioning of the subject, there seems to ramble and re-visit the suspect. .But my intention is to locate topics of in-depth multi-angle analysis and discussion of the methodology to provide more, and perhaps the readers, the more valuable. .If I throw a brick through, causing the other professionals in the jade, the same is the hell. .</ P> <P> or from the positioning start. .The traditional location theory tells us that precise positioning of the draw of a brand, we must take careful consideration of three ratios: delineation of the core target customers, competitive brand positioning choices, their own brand of competitive advantage. .At the same time, we can see that the classical theory and science has too many brands through the practice has been demonstrated. .Therefore, I have no doubt that positioning theory of operation. .But any classical theory, if only copy in use, of course, there will not be error-free shortcuts and efficiency at all. .We can go to explore the possibility of the so-called shortcuts. .</ P> <P> This is the brand I throw, "pinch-bit" concept of reason. .The so-called pinch-bit, that is, brand positioning needs to consider the focus of the three indicators chosen to consider the positioning of competing brands, directly to the industry-leading brand positioning, standing on the opposite side to locate Siqia with which to make their brand of fast .between host. .So, through the "pinch-bit" to make their brand building more efficient, more accuracy, more importantly, to reduce risk to a minimum. .</ P> <P> all modern scientific thinking, and scientific theories of science, are based on empirical basis, the popular talk is to be able to repeat the proof. .Then pinch-bit theory can not be an exception to need empirical validation. .History make it a little earlier, such as love and more for the image of Jackie Chan VCD to transfer the "good effort" concept, established industry leader status. .The decisive step by step strategy to choose the pinch position, enable Jet Li demands "real effort", and love more the way Siqia, life and established his own brand. .In another example, late-coming brand "blood Fall" with a long-lasting blood was the dominant brand positioning Ying Han "Hearts K" in the blood faster, the same planes to establish one of the blood market position. .Again, the National Pits 1573 as a latecomer, with "the first Chinese liquor cellar" pinch students into high-end market and the earlier highly successful Shuijingfang "China's first liquor Square", is not only a firm footing, and also through .series of lethal aid to the matching strategy, and ultimately overwhelmed the Shuijingfang the master. .Similarly, it countless success stories, not one by one to say, of you wish to search and sort them in private. .</ P> <P> However, pinch-bit strategy successfully, we need two rigid preconditions can not pinch or others, will strangle themselves. .</ P> <P> one pinch-bit objects, be sure to be the industry leader; </ P> <P> industry leaders must factor in the success of its own, has its inevitable flaws lie. .Those who grabbed their success was only where the (most points) or the vulnerability is located (the most vulnerabilities) that they have of success. .</ P> <P> The leading brand for non-pinching position, is completely unnecessary, the results may apply to the conceivable. .Simple and obvious truth, but again, no explanation! </ P> <P> two pinch-bit time, be sure to as early as possible; </ P> <P> pinch-bit implementation of strategies, the most favorable time pattern of the industry the brand has not yet formed, .Only one or two brands stood out, other brands are still struggling to succeed melee. .At this point the pinch bit less susceptible to interference from many other brands, the best results; until it has a number of brands within the industry to a mature level of growth, pinch-bit strategy has basically lost the whole skill. .</ P> <P> In short, the so-called pinch-bit strategy is not a standard theoretical answer, by no means universal. .Note to remind stakeholders must be based on the stage of development of the industry, the essential characteristics of the industries in which, to determine whether the implementation was not to blindly indiscriminate white with leading brands to Siqia! 【World Executive - Brand Channel】 </ P .> <P> Author: Xu Yunfeng Brand Lab, a non-profit nature of China's first brand laboratory, orientation, qualitative research way beyond the brand. .Xu Yunfeng Chief Brand Advisor, Department of the Chinese domestic largest and most powerful Advertising Co., Ltd. of Guangdong Province director of strategy for the Chinese one of the first graduates of Advertising, 10 international brands, domestic research and practical experience of leading brands. ."Sales and marketing," "Advertising Grand View" guest writer, "International Advertising" writer, pieces of works are included IAI China Advertising Yearbook. E-mail: 9966xu@sina.com </ P> <p style = ."color: # CC3300; font-weight: bold;"> Brand Keywords: </ p>.