On the definition and standards of the brand incubator.

<P> 【World Executive - Brand Channel】 recent years, as China's economy continues to evolve, the importance of brand operation, making the brand has become the competitiveness of each enterprise to build the core of power, with the support of .industrial base have played a lot of brand slogan incubator to docking needs of economic development, the Government on the development zones, industrial cluster center down to the wholesale markets, shopping malls and exhibition, and for a brand incubators are springing up in all walks of life, have pull to .emerged out of the sky. .</ P> <P> zone can say that they are brand incubator, wholesale markets and shopping malls can also be said that they are brand incubator, brand incubator how to define it? As a brand practitioners, we have been building the brand, .familiar brand, but the concept of incubator for the brand is hard to say clearly, because so far there is no precise definition. .Present these claims to be the brand incubator institutions are generally production base, platform and sales center display only, can provide only the appropriate industry support, is the brand a part of the process of incubation, also known brand incubator. .</ P> <P> then brand incubator how to understand it? Incubator in the understanding of the brand, we must first understand the business incubator. .Incubator, the English for the incubator, the original meaning refers to the artificial incubation of eggs specialized equipment. .Business Incubator is a new social and economic organization, used to refer to a centralized space, can be difficult in the beginning when the company was founded, through the provision of research and development, production, operation of the site, communication, networking and sharing of office facilities and other aspects of the system .training and consulting, policy, financing, legal and marketing support in terms of reducing risk and cost of start-ups, and improving the survival and success rates. .The main task of business incubators for high-tech achievements and technology companies to provide continuous improvement of business environment and conditions for incubation, nurture entrepreneurs and specialists, and to provide the necessary scientific and technological enterprise development and international services market. .</ P> <P> business incubators in the United States originated in the fifties of the 20th century, new technology is accompanied by the rise of the industrial revolution to develop. .Business incubators in promoting the development of high-tech industry, science and technology incubation and nurture small and medium enterprises, and boost the regional economy, cultivate new economic growth point, and played a significant role, causing the government attaches great importance around the world, business incubators have therefore .has been rapid worldwide development. .Currently, the business incubator to obtain a rapid development, the end of 1998, the world has more than 3,300 business incubators, which in North America with 750 (and to a weekly rate of new growth), Europe has a 2334, China now has 100 .number. .Business incubators in China is basically in the early stages of operation by the government in recent years, the situation has changed, more and more involved in large enterprise business incubator. .The recent emergence of the "Shenzhen Hong Kong Cyberport", "Shenzhen Digital City" is a business incubator project. .Wuhan East Lake High-tech company incubator was originally a government-run enterprises, has been replaced by government and the enterprise management, and enterprise is the largest shareholder. .</ P> <P> business incubator with 5 major elements: shared space, shared services, business incubator, business incubator management, support business policies. .Business incubator for entrepreneurs to provide good business environment and conditions, to help entrepreneurs and results as soon as possible the invention of products into the market, providing comprehensive services to help small businesses grow rapidly emerging scale for the community to develop successful businesses and entrepreneurs .. .</ P> <P> Obviously, the business incubator for many government enterprises or institutions to provide a centralized development environment and a platform for growth, through various means to serve and support the enterprises so that enterprises can continue to grow this platform, .become a successful enterprise. .The so-called brand incubator, in fact, a business incubator name for the latest trends. .</ P>.