Dice direct Lane Crawford can turn over the mainland market?

The world brand laboratory (http://brand.) 　　News: despite the outside world for his "three into three" mainland market many revolutionary means, but still to Hong Kong Lane Crawford department store landing Beijing market of high-profile practice, to characterization with 157-year history of the commercial strength. Recently, Lane Crawford department store group Chairman Wu Zong Yan told reporters that Shanghai, Hangzhou, Harbin market exit of direct culprit is franchising mode is not suitable for the mainland market Lane Crawford, Lane Crawford will consist of the core team has their own direct marketing the revitalization of the mainland market.

Back to the mainland market Beijing as first stop

As the Beijing financial Street Department Store main store of Lane Crawford's absence, it is clear that the only luxury shopping centre to the West of the debut "eyeball" cannot be achieved by the most high boiling point, while its gathered in LV, GUCCI, DIOR, etc all the international top brand opening rate is 90% or more.

Lane Crawford's so look forward to working with concern, or are in the mainland market "three into three" complex and dramatic progress as a comeback, together with the industry's criticism and controversy.

Since 2001, was optimistic about the mainland market, Lane Crawford in Hong Kong, Shanghai, Hangzhou, Harbin, offering three lane Crawford storefront. From December 2006 onwards, Lane Crawford in the Interior of the three stores and began "intend to transform", which indicates that the formal exit Lane Crawford close shop.

However, unlike general businesses close store exit market practices, Lane Crawford, close stores the exception when high profile for everyone to stay positive information — Lane Crawford will come back.

Recently, Lane Crawford department store group Chairman Wu Zong en this reporter's interview is sure that she personally led Lane Crawford core team solely responsible for the direct marketing of Lane Crawford department store is about a month after the official visit Beijing market. This new shop in occupies 8 million square feet, the investment amount up to $ 3 billion.

While Beijing was the origin of Hong Kong ships-King Pao family young CEO of the Grand total mainland market planning first station. Wu Zong Yan told reporters that the next five years, Lane Crawford will include Shanghai, Macau, 36 China cities with 223 wholly owned branch.

Select the time, it is apparent that their target points directly to the Beijing 2008 Olympic Games. Wu Zong Yan admits, Beijing will host the Olympic Games is considered the first alight Lane Crawford site of Beijing. According to Wu Zong Yan, Lane Crawford Beijing store will offer consumers more than 600 kinds of world-class designers works and contemporary fashion brand-name products, of which half of the brand are the first landing on the mainland market.

Dice core team full direct marketing

Although the outside world for Lane Crawford mainland market performance has a lot of embarrassment, but Wu Yun rests with its integrated Lane Crawford to overall strategy of the "illusion", insists that Lane Crawford started from Shanghai, Hangzhou, Harbin city withdrew to full operational mode of Lane Crawford integrity and consistency. And analysis of multiple channels to the outside world, such as buying a stock model, too much is not enough high-end, consumption, location error causes, such as various Lane Crawford also completely disagree.