Saturday, January 1, 2011

"Gou Buli" sells for $ 600 million Tianjin tongrentang patted success

Price higher than the listed price of $ editor's Note: 9080 long "Gou Buli" this brand has become synonymous with famous steamed buns, good quality and market reputation, makes it difficult to associate it with the "auction" this phrase. When Tianjin goubuli Group wishes to make on the State-owned property is outgoing, auction news immediately aroused an uproar in market. Party Tianjin goubuli group has always believed to find strategic investors, bigger and stronger "Gou Buli" brand. While the market for its mismanagement and sell debt, and so on message widely.        When the last February 28, Tianjin goubuli tianjinchanquanjiaoyizhongxin-owned property in the group to 1 billion 600 million after a successful auction, on "Gou Buli" property auction of controversy still not patched. February 28, 2005, Tianjin goubuli tianjinchanquanjiaoyizhongxin-owned property in the group to 1 billion 600 million auction success.      King buyer Tianjin tongrentang co., Ltd. as a strategic investor, auction notice conventions; bear 80 million debt, capital, 2731, bigger and stronger Tianjin goubuli. Tianjin goubuli group is ºìì½òêðºíæ½çøí¬ carries the State holding company, is a renowned at Tian Jin, renowned at home and abroad of century-old shop. Total assets of approximately $ 11700 million, approximately 80 million yuan of total liabilities, net assets of approximately $ 3700. After the approval of the Government of Tianjin Heping District, after deduction of the restructuring costs, Tianjin goubuli 1519.23 universal have property to 17 December 2004 listed in tianjinchanquanjiaoyizhongxin.      Transfer zone in Tianjin goubuli group of all State-owned assets will exit. Tianjin Heping District, Tianjin goubuli group operating in a rising stage, the transfer of its holdings of the national property, in order to seek strategic investors conversion management mechanism to further strengthen Tianjin goubuli group. To this end, Heping District, Tianjin transfer programme established by the reform, a, brand intact. Transfer the newly established Tianjin goubuli group size unchanged operating direction. Second, size bigger. The new company investments include employee stock will invest $ 10 million, the transfer of the net assets of $ 1519.23 transferee replenishment 2731 million, the total equity in 5250 million. Transfer of the two major shareholders equity group company to the ESOP 19.05 per cent, as a strategic investor for party holding 80.95 per cent. Third, the stable development.      The new group, you must receive and placement of the original group of all in book staff, maintaining the original management team and technical team of relative stability. Tianjin goubuli State-owned property in 25 working days of the announcement of trading hours, Zhejiang Hangzhou tongfang United holding group co., Ltd., Tianjin wanshun development co., Ltd., Tianjin Hao-investment holdings co., Ltd., a total of three applications for purchase of private enterprises. Press the SOE transfer management procedures to determine how the transfer by auction. Tianjin property auction company in February 1, 2005 to announce the publication of a notice of auction will be held 28 February Tianjin goubuli group-owned property auctions.      -25 February 2005, a Tianjin Hao-investment holdings co., Ltd., Zhejiang tongfang United holding co., Ltd., Guangdong Zhuhai Dehaorun da electric appliance co., Ltd., Zhejiang Hangzhou Woo Kang food co., Ltd., Tianjin tongrentang Ltd, wheat was purchased six Tianjin group co., Ltd., Tianjin and foreign enterprises to Transact a bidding procedure. Last February 28, 10 a.m., auction held in tianjinchanquanjiaoyizhongxin. Auctions by Tianjin property auction co., Ltd auctioneers Meng-Ying. After 153 round, two-hour auction, Tianjin tongrentang co., Ltd. to 1 billion 600 million Yuan to buy a Tianjin goubuli 1519.23 million State-owned assets.      Price higher than the listed price of $ 9080. CCTV and Tianjin television and other media, more than 30 70 reporters interviewed auctions.      At this point, Tianjin people and national media attention of Tianjin goubuli-owned equity transfer, behind the curtain.      Parties commented on the intangible assets of the famous expert Professor CAI lucky: regardless of the assessment is high or low, "Gou Buli" this brand value through the evaluation reflected this in State-owned equity transfer played an exemplary role. "Gou Buli" State-owned assets investor ºìì½òêðºíæ½çøí¬ Deputy District Guo Zhi-fun: a billion of auction price let people overjoyed, but do not feel that suddenly. Transfer of State assets placed in the Sun, let the market recognized it, to determine the value of it, this is the future of State-owned enterprises in making a very good way, those who buy on the base of State assets, intangible assets loss suspicion also collapsed.      The future of our region other SOE reform would also consider this approach.      A customer: not only is the dumplings not good heavy burdens on the State-owned enterprises.      Buli a trade: State-owned enterprise identity changed was uneasy. Buli Union President Liu fen: a few generations are the work of staff Buli many, many people are reluctant to State-owned enterprises. Buli in book staff 565, 477 retirees.      If the employee placement is not good, restructuring would not be able to carry out. Nankai University, Deputy Director of the Institute of economics professor Xie SI: it is a good Apple, rotten or sell a good price, good brand, corporate death, their influence will be weakened.      To auction this means used in the most appropriate timing. Beijing Academy of economic studies Mr. Zhao Hong, Deputy Director: there are three traditional State-owned enterprises: iron rice bowl, iron wages, iron system, operating system, there is no market competition and the sense of service.      In a competitive disadvantage in nature, and of course there will be issues such as liability, will inevitably face reconstruction, staff reorganization of the private capital is for hard drugs. "Gou Buli" small archives goubuli was founded in 1858. Qing dynasty Daoguang, a farmer and his wife 40-year-old baby, for the sake of peace child named dog. 14-year-old time dog to Tianjin a shop to learn skills, zhengshi later put up bun. Dog do dumplings taste is soft, the shape of the Chrysanthemum

Because business is so good that he did not care and speak, they say he does not love people, and was named "Gou Buli". Founded in 1858, after nearly 150 years of hardship and national extremely prestigious old enterprises-Tianjin goubuli diet group company, April 1992, participated in Tianjin, Tianjin Municipal Government approved the establishment. After several consolidation, now Tianjin goubuli diet group company total including Buli honten is a wholly-owned corporation, 5 families, State-owned enterprise legal person holding enterprises 2 and 1 State-owned body participating companies. 2004 is the best Buli group development, direct store revenues complete 7492 million the previous taxation year; 29.93 446 million, up 77.69 per cent. In Tianjin, there are many brands because not seize the opportunity of timely movement of property rights and loss, such as the Golden Shoe Polish, Seagull watches, Feige bicycle, etc.

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