Saturday, January 1, 2011

Sponsor a declaration of emergency: We continue to support Liu Xiang.

<P> Keywords: brand advertisers to support even behind Liu Xiang Liu Xiang quit after the men's 110-meter hurdles, with his endorsement for the image of the many sponsors will therefore change the program of cooperation with Liu Xiang, has become a concern of many users. .</ P> <P> Liu Xiang quit after the men's 110-meter hurdles, with his endorsement for the image of the many sponsors will therefore change the program of cooperation with Liu Xiang, has become a concern of many users. .Yesterday afternoon, the reporter called Coca-Cola, Nike, Lenovo and GM's public relations department, these companies are almost without exception held an emergency meeting to study how to deal with Liu Xiang events, while the evening, these companies have issued a brief .statement. .Coca-Cola: Liu Xiang, the Olympic spirit reflects the Coca-Cola said in a statement: "Liu Xiang at the Olympics in the injury and out of the race, we express our full understanding. We all Coca-Cola system employees are very concerned about his injury, hope he will recover soon. .We also see Liu Xiang done its best to overcome the pain of the problems, make every effort to participate in the competition. Liu Xiang in his sports career in the outstanding performance, fully embodied as an excellent player, he reflected the strong will of the quality of .and never give back Olympic spirit. "Coca-Cola and Liu Xiang's cooperation began in 2003. .Coca-Cola Olympic star Liu Xiang as a member of the team, has been the positive image and personal qualities consistent with the spirit of Coca-Cola brand. .Although Liu Xiang in the Beijing Olympics to retire because of injury, but the Coca-Cola and his co-current will not change. .Lenovo: marketing plan implemented smoothly in the issued statement, Lenovo Group, said: "We regret that Liu Xiang out of the race because of injury and to fully understand and wish him a speedy recovery. The Olympic spirit to actively participate in and beyond the self, Liu Xiang full preparation, hard .fighting spirit is an important embodiment of the Olympic spirit. "In addition, Lenovo also said that at present the marketing Lenovo athletes around the smooth implementation of the plan has achieved the expected results. .Nike: Nike expected return from injury of Liu Xiang claimed: "Liu Xiang is China's most outstanding athlete. Since the 2004 Athens Olympics gold medal and world record after he has been and will continue to supporters in China and around the world .brings passion. Nike is working closely with Liu Xiang proud. At this time, we understand his feelings, and look forward to his return from injury. "GM: We continue to support Liu Xiang Liu Xiang speak your Cadillac Shanghai GM .car company, one sentence statement: "We will continue to support Liu Xiang." In addition, the reporter learned from a number of advertising companies, from yesterday afternoon, many companies have been temporarily adjusted the image of Liu Xiang and the Olympic-related advertising program. .One of the company's marketing manager, told reporters, from a business perspective, to retire the endorsement of Liu Xiang and his loss will bring the brand is inevitable, and the way each company has different sign Liu Xiang, Liu Xiang, some with direct contracts .Some track and field team through contract, contract period is different, therefore, is still hard to measure the exact number. .</ P> </ p>.

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