After the Internet era brand Idol

Keyword: Internet era brand Idol brand branding, how many people remember this charming story: 1958, 31-year-old priest's son Robert Noyes to Silicon Valley companies to work for the children, when he only dream of earning the money for a pair of shoes, but ten years later, he always resolved the shoes, he founded the Intel Corporation in the United States make him one of the most affluent; and in 1984, the 19 year-old Michael and Dell on his parents said he didn't want to go to school because he found a way to beat IBM. Then DELL Dell founded the company, and let the latter entered the 20th century's greatest companies ... The legend of the last century has swept the world today, Genoese and Dell have become the idols of numerous young people, how many young at heart this vision too: in a morning woke up, his parents said: "I don't go to school, I'm going to beat DELL!" but all the time in the passage of time, is changing. When we entered the new century, the Internet's influence on the world are increasingly apparent. As the machinery industry has eliminated manual manufacture of agriculture, the era of the Internet also makes a brilliant infinite crisis faced by industrial production, but with the Internet's in-depth, original legend is gradually ordinary. In the film the jincuodao fast brand ", as indicated in the legend of long gone, replaced by updated legend. "GAP, Ford, Kodak, Intel, Dell never dreamed that they would become a negative example, Google, eBay and other new expensive with surprising speed stand at the top of this company list ..." Most of us are born in the last century, resulting in the past always exists to disappear mascarpone, but commercial area competition never warm, it always makes sense of reality. For today, many traditional companies, we now only in the new competition areas shore looking their figure, they travelled the road even more meaningful, you no longer have the reference value, because basically, the 21st century and the 20th century are two different worlds, although their end-to-end. In fact, nowadays social these characteristics has become an indisputable fact that the 20th century is full of common sense, but no common sense at all in the 21st century, everything suddenly changed; social every couple of months, will be transformed; technological innovations and constantly appear to catch up with the times of the enterprise will be eliminated and even more alarming is that the changes not only in the enterprise level, and even in some industries. Since I recently in finishing the agitation for 30 years — China Enterprise 1978 ~ 2008 ", I found an interesting information: 1991, Kodak and Fuji Film in China dumping. They are far below market prices in Europe and America, to lower the domestic brands of living space, in doing so, they cracked, many domestic brands then perish. But today we'll come and see this behavior, most people will feel funny today who would go with a film camera? you never have to talk to Kodak and Fuji face the fight, they will be together with the entire film industry together to extinction! fact perhaps too cruel, but it is the most true. For many interested in the growth of the brand in the new century, see the features of this age has become compulsory courses. Today, many of the early days of the enterprise and has a 100-year history of the enterprise, is given a higher value, this is an inevitable trend, Darwin, is encouraged to evolve and innovate. But only the best use of the skills of the company, in order to survive in the 21st century. But how can you better use? jincuodao in the fast brand "lessons learned" fast ", I think this is based on the most profound understanding of society. Today, a brand is a face of 8 million consumers in the global market, the 800 million people, their education, income and lifestyle are very similar, their spending power and nationality and country of residence, their income and consumption of a similar nature, through the Internet at the same time enjoying the same information. Therefore, when faced with such a market, the traditional progressive development of brand development is obsolete, because when a brand to success in a country, then break into the overseas market, then he will find: other companies may already offer the same goods and services to market, while the market is only one. Therefore, today's brand if you can't be 800 million people quickly as a developing market, then it is bound to encounter the vicious competition. And do this, it is more difficult and in the shortest possible time so that 800 million people are aware of your brand, but this is not only on advertising or single marketing cannot be solved, the answer is what I would not say that everything in exploration.