Bean enterprises cut off then sounded, kitchen food fast do brand

Soybean industry, we have to wait for the next same thing?

Recently there have been reports that in low-priced imports of soybean, soybean yield accounted for nearly half of the province of Heilongjiang, 7% of oil processing enterprises in the start at the end of January, which had been cut off is not a domestic bean enterprises first large-scale production. Oil processing enterprises long mass lay-off, directly endanger employment 4000 million farmers, endangering the survival of soybean processing enterprises, more frightening is that the whole industry chain by foreign control.

Only yihai Kerry's flagship brand: arawana, occupies half of the national edible oil industry. Foreign investment through control of several major brands of edible oil, occupied the Chinese cooking oil more than 80% of the market, the tentacles into hundreds of millions of families in the kitchen, therefore, lang, Professor of "food oil are subject to their control, a poached egg is not easy," is certainly not alarmist.

Now, the rice market and become a foreign-funded enterprises underestimated because of the new target, yihai Kerry borrowed domestic oil distribution network sales arawana rice, only monthly budget advertising costs $ 50 million. Our future is also facing a crisis of eating vegetables?

Chinese enterprises in awakening, kitchen table will set off brand revolution!

Last may, the COFCO Group announced to the whole chain of rice. Ning gaoning, Chairman, said: "this is the General Manager of COFCO rice business from a single trade development as the ' planting – purchasing and storage-processing-trading-brand-distributors ' integration industry chain, establishing ' from the field to table ' overall pattern. COFCO build "the whole industry chain food enterprise" is the confrontation of the foreign capital enterprise strategic initiatives.

From now on, this will soon change, a kitchen table brand revolution is coming!

The egg was brand? now, deqingyuan, giggles da, but brand eggs to the overall share of 10%; vegetables originally had brand? now, five lines, colorful Manor and xiaotangshan, but each is related to a brand's market is still very small; fruit original brand? now has three sea cucumber Park, chestnut, Golden Niang, but brand value and not a mortgage from New Zealand-big sale of ZESPRI kiwifruit Kai Pei; rice original brand? now have, with the great northern wilderness, Wuchang, Jin Jian, ancient ships, Lake ice, loop, but not strong, Japan more rice "light" and "love at first sight" at close to $ 400 per kg also out-of-stock, shocked the nation ...

Many people do not dare to imagine, chili year sales of nearly $ 2 billion a year, Haitian sauce sold 60 million, deqingyuan only less than 8 years, on a scale from 50 million to 5 million, was awarded the 2008 Global egg industry's highest prize "the Crystal egg Award". Recently, Everett successive and kitchen dining food enterprises achieve strategic cooperation: China's largest Apple export enterprises in Shanxi huasheng Group began to play their own brand in the domestic market, the home of Chinese mushrooms in Nanyang, Henan Zhong Jing mushroom sauce of xixia quietly swept the begin operation of the national market, Emperor of the Qin State parents gave the "yellow" millet to millet market to grab the first ...

All market information indicates that the next 1-3 years, the kitchen table food brand will rise, a large pie new wealth meal times coming!