Automobile brand in the illusion of prosperity

Keyword: automobile brand car brand Automotive vehicle manufacturing brand brand local brand in 2006, a third of China's auto market, but if the land of complacency is laughable, since this is just a numbers game. In fact, the Chinese automobile industry strong brand campaign is far to blossom when a gust of wind blew independence brand? since early 2006, independent innovation into national strategies, many automobile manufacturers face, have joined the "own brand" chorus. In the year of the birth of the emerging new model, brand new car is more than 30, 1/4, set the unique records.　　　　But in the face of such excellent situation, familiar with the facts in the industry is concerned. "Some manufacturers for performance considerations, some manufacturers want to ride to the concessions, manufacturers want to borrow national flag stand market," one of the industry, but for whatever purpose, hope this time you can really make the Chinese auto industry, "instead of blowing wind, air charges of human and material resources. "" In the development of Chinese automobile industry in the past 50 years, we waste a lot of opportunities.　　　　"Beijing University economics professor work style in his article on the report. New China automobile industry walked off half a century.　　　　The first 30 years, due to weak national strength, the car also from ordinary people live too far away, the Chinese automobile industry in Soviet and Eastern European countries with the technical support of the independent research and development center of gravity into the truck. It is precisely for this reason, the rapid development of Chinese truck industry.　　　　　　So far in China's urban and rural roads running truck still fresh of foreign brands. "The truck manufacturing industry has become China's automotive industry today, a few, do not have to rely on joint venture model for its survival.　　　　"Work style.　　　　Entered the 1990s, China's economic recovery, the need for car, smuggling cars started to soar.　　　　When people discovered that over the past decades, with the exception of piecemeal to fiddle with the leadership of the "mount" – "red flag" and "Shanghai" — these expensive and outdated and not mass production car, the Chinese automobile industry almost in the field of car civil unhelpful.　　　　Significant technology gap between China's automobile industry rushed onto the road of joint venture. But "with the market for technology" ideas are too naive.　　　　Ten years after the discovery of the past, we offer the market, the introduction of technology was impossible. 1993 established Beijing Jeep Automobile Co., Ltd. is China's auto industry's first joint ventures, JV for over ten years has not enhanced Beijing jeep's product development ability, but rather as product aging, yield reached its peak in 1995, the year-downward after start, the deficit.

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