Once the glory and dream
A great company is great, because she has a generation even generations dream.
Sony is such a great company.
World War II ended just gone, as the defeated country, once swept across the entire Asia-Pacific Japan broken wall ruins, was almost razed to the ground.
In this desolate ruin, 1946, was only 25 years old, Akio and 38-year-old electronics designers well depth, jointly established in Tokyo Tokyo Tsushin Kogyo company (Sony), combine the best of both from a Sony history chapter.
Everything is hard in the beginning. Fledgling, Sony funds only meagre, 19 million yen, all employees up to 20 years, and in Japan, "Made in Japan" image almost is cheap, shoddy synonym of, even into the 1960s, the majority of Japan enterprises basically just satisfied to European and American enterprises for OEM, earn poor processing fees.
Survival in the face of enormous pressure, Sony did not give in, choose a path of independent development.
Most enterprises rely on copying others living on a small number of enterprises carrying out some practical new aspects of innovation, outstanding enterprise will strive to develop new products, however, not only as the outstanding enterprises of Sony that is committed to the development of new products, through continuous innovation, in publishing one amazing product at the same time, constantly creating new entertainment lifestyle.
Prior to the Walkman, people want to listen to the music you have to do nothing, specially around the colossal player or recorder, 1979, the first Walkman was born completely change the way people listen to music, making people love music anytime while you enjoy the magic of music.
Sony second generation head of dahe code-manufacturing the first CD, and set a CD recording of 74 minutes 42 seconds, whilst preserving the precious music assets, making the music lovers to enjoy a higher quality of the sounds of music, enjoy the people and the way forward.
Play Station is the first game of the ambidextrous. 1994: December 3, Play Station on this day officially listed on Tokyo's Akihabara Electric Street all sales Play Station shop door, opening the door before we have hundreds of people queued, even the night on the street. Not to noon, many businesses have sold out of stock, in fact, the whole of Japan's major shopping areas are there for the first time. Play Station for the first time produced 300 units, in listing on the first day sold 100 units.
50 years, in "not rigidly adhere to existing technology, independent research and development of a unprecedented, touch the consumer products, create heart-new market and the demand for this kind of faith" to lead, in the ruins which Sony has created a myriad of first: Japan's first tape recorders, Japan's first transistor radio, the world's first transistor TV, world's first transistor recorders, the first stereo Walkman, first 3.5 "floppy disk drive, the world's first CD album, the first 32-bit home games Play Station, the world's first high-brightness/green led plasma flat panel display and so on.
With impeccable technique and products and excellent company brand image, strong marketing capability, Sony, and has grown rapidly, to the beginning of the 20th century, 90, Sony became second only to Coca-Cola's second largest famous brand, and more importantly, in Sony's efforts, the "Made in Japan" meaning has undergone fundamental changes, "Made in Japan" is no longer synonymous with inferior products, Sony put "Made in Japan" from cheap image quickly promoted to the "high quality".
Sony leads the global electronics industry has entered a brand-new "Made in Japan" era.
From the vanquished in the generation growing up Japan's glory and dream finally grown up on the ruins of World War II the Sony was realized.
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