Pizza global strategy

Strategic brand management is an enterprise of a compulsory

The core of modern strategic marketing is known as STP marketing, market segment, select target markets and products (or services). Also called targeted marketing strategies. It can be marketing efforts are concentrated in the most likely to satisfied customers.

First of all, to the sectors of the full analysis and research. Secondly there is the enterprise's advantages, disadvantages and external opportunities and threats for detailed analysis. The third step, namely to establish a suitable enterprise's target market is crucial.

Baisheng global dining group when the angle from the group will be pizza market orientation, the subsequent operations will be around the location. We can even guess the location of its choice of restaurants, restaurants in the surroundings, a means of advertising promotions and product name will be highlighting its casual restaurant location so that consumers can fully to this location.

Strengthen the pizza is an elegant casual restaurant, that is, the Group wished to consumers on Pizza Hut casual have deeper memory. Boot the target market consumer ability of the enterprise will win the market.

Oriental Yun Jia management consultants

Pizza Hut signs on rocket ascends to heaven

Although Pizza Hut signs to heaven is a part of its global strategy, but it had to first explain because it is the human imagination is no small challenge.

July 21, in Kazakhstan space base, up to 200 feet, the world's largest Proton rocket successfully launched. Up to 9 meters of Pizza Hut's new flag, was sprayed-to 60-metre-long rocket shell, with the rocket launch, coming from all over the world of news media aggregation launch site, an estimated 5 billion worldwide audience via video live to watch this review, it is said that, in the aviation history was the first time. "This time we will pizza to a previously never went anywhere."

Another interesting episodes, later this year, from the rockets launched space service spaces, a space traveler and two astronauts will hold a special pizza pizza party, taste the pizza in space may not have a taste, to this end, the pizza will be a "space" initiatives have a Cook new space pizza.

The above contents just pizza a huge part of the global replace identity, transmit permanent residence ", in relation to human is only a small step, but rather on the pizza 2000 years ago to launch the new logo is a big step forward. "Pizza decided over the next five years, the investment of $ 500 million worldwide implementation of the new logo.

At the pizza zhushikou North Headquarters, journalists met with the new logo, PIZZAHUT and the top of little Red Riding Hood's content unchanged, but from the printing system into seven twisted eight crooked script, a delightful, a fly. For this, the $ 500 million? reporters touched an industry lost, passion and wisdom.

Pizza Hut and KFC is what relations

Worked as Operations Manager for pizza North General Manager Chen Wen-like peeling onions, a little bit of dilution with people's questions.

In the Chinese market, KFC's famous, lift the Pizza Hut, we just think "are and as ' Western Kentucky fast food '". And internationally, the pizza in terms of brands, shop, business indicators are bestowed to KFC.

In 1958, the young brothers Kearney United States mother borrow $ 600, opened its first pizza hut pizza restaurant. Until now, Pizza Hut is the world's largest pizza chain enterprise, specializes in all over the world in more than 90 countries and regions, have 12300 restaurant.

More fresh Chinese know that Pizza Hut and KFC Division out of dramatic art, Pizza Hut, KFC, Taco Bell (a Mexico flavor cake) belong to Pepsi group belongs to PepsiCo beverage group. So you have Pizza Hut and KFC don't see Coca-Cola, Pepsi-Cola.

In such a multi-brand strategy, each brand positioning you want clear and keep interval, like Procter production so many brands of shampoo, but features and characteristics are different, had no trace haifeisi "scraps", floating flexible "and" floating and flexible. Pizza Hut and KFC represents two different dining mode. KFC, McDonald's fast food snack foods, Pizza Pizza class represented by highlighting the family restaurant and comfortable, full-service, elegant style, quiet and comfortable atmosphere, and hamburger bar comes different.