What international brand to fall?

By the end of last month, the Commerce of Zhejiang Province, Hangzhou, several well-known department stores sell brand clothes for a quality special sampling. The result is astonishing: the 37 in sampling of batches of foreign brand apparel, 22 batches not qualified, the failure rate has reached the 59.5%! this sampling of unqualified clothing involves 10 foreign brands, including shark brand t-shirts, DuPont brand of trousers, Hugo Booz licensing and Bo · Bai Li brand jacket and elegance that Lion Dan brand of men's trousers, etc., mainly from Italy, France, United Kingdom, Portugal, Turkey, Malaysia and other 13 countries and regions.

Work in elegant, fashionable, quality is the general consumers ' assessment of international famous brand. However, the business sector of sampling results, these big-time foreign brands of clothing there will be 100% polyester marked 100% cotton, garment fabrics pH obvious is too acidic. There is also the colour fastness to perspiration rather poor, consumers while wearing, dye molecules will transfer to the skin, skin contact parts prone Erythema, swelling, blisters, papule, contact dermatitis.

Always treat the brand as life of transnational corporations, on how he came to China later became so decadent? Sohu financial channel gave a survey that asked about multinational corporations in China frequently appears the cause of the problem, 46% of respondents choose Orange health Huainan, Huaibei, Orange, Tangerine and health for recognition. The issue of transnational corporations in China because China is endless, there is no product specifications and regulatory rules.

This result shows that the majority of respondents is sober, they clearly understand the crux of the problem. The above sampling results will not appear in the EU, since they have a system and specific product specification standards, only the ecological criteria alone can be a number of problems in addition to the market the product.

From the 1990s onwards, the European eco-textiles in respect of the performance made very strict requirements. Only ecological textile standards including: EU ecological standards and eco-textiles standards, Germany Rhine district technical security standards, Denmark green cotton standards, Netherlands clothing environmental standards, etc. The EU each standard has a very specific, very strict rules. Standard than the original standard even increase sharply. For example, the EU eco-standards not only their final product to meet the requirements of the ecological criteria, at the same time control textile raw materials and products for the production, processing and packaging, and other links that are in accordance with ecological criteria.