Keywords: health food brand brand brand marketing, brand building, Shanghai, China's largest industrial city, the product leaders strife fierce battles. As health products, strong brands are converging on this beach landing, odd days of the Dragon, creating a market of brilliant and brand of dazzling, but lange zhiyang international marketing consultant, Shanghai local health products business in crowded, busy as the market does not have a strong position, what causes it?
Some people may not be convinced that this is still only? you know, only but in CCTV in doing advertising, effects are large. Yes, only oral solution, including onlly vidauban, onlly beauty known, onlly Shu brain, pain, children run onlly, although product line richness in Shanghai is known, you should speak with a strong position. But according to me in Jiangsu, Zhejiang and understanding observation that since leaving Shanghai this paradise, from product sales not optimistic, many subsequent products do not enjoy en-force brand market driven, brand advantage, and not in the Shanghai area outside the proliferation forces brought about. Among other things, take care products sales in the Golden area of Jiangsu, Zhejiang, Shanghai, Jiangsu Changshu Longliqi save snake powder of is China's well-known trademarks, as private enterprises, at present it is the area from health products to domestic industry to push, have not said that the latter market performance, it left the base camp at the Shanghai Jiangsu can still dance sleeves, this is it. Zhejiang qingchunbao Wanderer more than 20 years, China's well-known trademarks, at present it has been the national audit as a "drugs: Guangxi", and Shanghai, only products for China's well-known trademarks are also a few years. En force products with Shanghai Jiaotong University this research background unique strengths, Shanghai Municipal Government and community and also to many other health products that businesses do not enjoy the support and help, you should speak with big conditions should become the industry's leading faucet brother, unfortunately, in rivers and lakes, it also does not have such attraction, and Shanghai's economic strength and consumption levels are inconsistent.
As the lange zhiyang international marketing consultant, author of the CEO in the health industry's marketing and management for ten years, experienced many brands of floating, downs, and many of the Shanghai health products business owners had dealings, why Guangdong, Fujian and so many famous health products on the market can have Huyeh, technical press shape and, while Shanghai enterprise but always miniature coweror, success difficult table? like feelings, really something:
1. lack of strategic vision, the narrow field of vision. Maybe the geographical impact of the strong, Shanghai's many health products business owners often Qi and ambitions are large, when a product out, often feel that their children the best, unmatched, wanted a short time to let the opponent products "and, going into rivers and lakes. Everyone knows that a product is good or bad and not feel out of the pockets of consumers really is, the market share numbers are truly decide the fate of the product instructions. Unfortunately, this simple truth, some boss intentionally avoid or ignore? sure, their plans and ideas sometimes is very ambitious, a single encounter specific market environments, such as sales, a temporary setback for plan implementation difficulties, and so on, not actively trying to mining potential, centrally advantage, on the contrary, it seems rather are sad, next, open up the market for conservative unease, passive care, lack of market-minded and courage, as a result, the missed opportunity.
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