Why give your brain a Platinum "brainwashing"?

Keywords: brain Platinum success advertising branding brand promotion of brand marketing

Focus on fast moving consumer goods industry friends might have seen the end of last year's "brain" Platinum "brainwashing" at last, from the original "of gifts when they compete in the market only brain Platinum" advertising commercials changed it to "Jingle bells" song, by several small children singing "teacher, the parents gave the students sent ..." sent "the spring gift-giving send promotional brain Platinum". And I do not talk about "what brain Platinum" bias, or Mr. legend has a history of what is jealous. Listen to I stand on the branding of angle: why only accept gifts "Platinum" brain? FMCG is an advertising world, there is no advertising would not have achieved a famous brand, it is impossible to achieve impressive results. "Platinum" and "this year, the brain does not accept gifts, gifts only accept advertising brain Platinum" in broadcast on CCTV is quite a lot of criticism, coupled with good promotion of "soft article" the people have a good education. Here the author deep feelings. In fact, domestic health products industry and immature. The public health sector related know and don't know much, plus the spring days cover to advertising + soft article, many people to see patients, parents, elders of tobacco and alcohol products, such as "vulgar" replaced with "grades, advertise in CCTV 's" brain Platinum, late, people are good at event marketing Shi Yuzhu real "huyou". We all know that red all over North and South of new flying appliances brand advertising "new flying ads do good, the bad new refrigerator good" was so humble, but then still under pressure from competitors and unfair competition, was forced to retire. Why is the "brain Platinum" is not a special gifts? why had to "brain of gifts in Platinum"? Although, on the marketing and advertising, to place a lot of criticism, but the "brain Platinum" succeeded. To subdivide "brain Platinum" success reasons, namely the following four lines: 1, dare to deviance: the right time to launch the right slogan to face domestic blank care products market, Shi Yuzhu, know that a piece of cake. But as the first person to eat crabs, training market. China is one of the nation to bring it about. For decades, people have become accustomed to gifts of tobacco and alcohol. But with the reform and opening up, China's economic take-off, people's living standards are a great improvement. No longer content with food and clothing. This time, people have a certain economic base, the courage to try new things. Everything, only the Lakers. At the same time, a sing Shi Yuzhu telling breakthroughs all the traditional, like th youth like breaking all of the "new year, new year does not accept gifts," it is very important. This includes the new leaders, teachers and elders ... They are so high. They are not willing to accept the gift, they will not accept gifts. This society is harmonious, you're not giving him gifts. In creating a more favourable climate, the actor will appear, followed by a sentence, "gifts only accept cerebral Platinum". This last sentence which contains, he really wants to send, there is nothing I can do, you're going to buy the "brain-Platinum", it is a good thing, why Yes, fresh, not know "brain Platinum" is what the baby.