Wenchuan Earthquake pharmaceutical companies from responsibility for actions of brand.

<P> Once in a rare 30-year earthquake occurred in Wenchuan. .7.8 magnitude earthquake captured in an instant the lives of thousands of people, the place was so beautiful razed to the ground. .A fresh look at the faces have to be a lovely team of military officers and soldiers and rescue them from the house when the ruins of the lira, watching the total destruction of the family was happy when people in tears, looking at the beautiful home times .destroyed when the barbaric nature and all the attention ... ... I hit the Chinese people, in addition to irrepressible grief, is that Chinese people want to work together to overcome this natural disaster brought me! .</ P> <P> Fortunately, we see that the whole nation concentric disaster situation, the Party Central Committee, down to ordinary people, have Jienangxiangzhu, want more of a force that can save a life, you can rescue .work to bring new opportunity. .Donations through various channels, we see Harbin Pharmaceutical Group, 500 million, 300 million Renhe Group, North China Pharmaceutical (600812) 100 million, Yunnanbaiyao (000,538) 1,900,000 ... ... indeed, I am pleased that these workers in the pharmaceutical industry, as .Medicine on the livelihood of the pharmaceutical companies can have such a positive response to the disaster areas to convey more of the people and society is the person in charge of China's pharmaceutical industry, the public image, and not only that the two drugs together, such incidents will only lead to Houttuynia .adverse social response. .</ P> <P> and most people here I like the heart in addition to the disaster area, always pay attention to the disaster area to make their own dynamic and active fund-raising modest, while for the most career is a sensitive mind which company will be like SARS in 2003 .Guangzhou Baiyun Mountain Banlangen granules, as can be achieved with such an opportunity for a single product monopoly, and to lay the industry's leading it? .</ P> <P> we usually always talk about event marketing, but most enterprises are only superficial, for the event to find events that ultimately just for marketing. .However, to reflect a real marketing strength and ability to respond only when we can clearly find that in the end Which company is a master. .Pacific community to talk about morality heart, screaming to create social brand, but self-deception, and if people get good. .But the real need for timely help people in times of crisis in the country and dedication to stand up enterprises, is the real brand and the public with the social impact of the core business. .Imagine reconstruction requires more than just food, supplies, and spiritual comfort, but also a lot of drugs to solve their living and disease prevention, short-term demand is huge, for those who have responsibility and social .civic-minded businesses is also a feedback. .</ P> <P> What is the basic branding? .Enhance the corporate image is the target consumer groups in the level of knowledge and influence, and ultimately generate sales to corporate profits. .Such a process is not simply rely on some ads and some promotional materials, and the icing on the cake style show can get. .Branding as a short-term behavior, so the people can not really recognized, but only starting from the business community, senior branding wishful thinking, there is no value. .In the current buyer's market, lack of consumer recognition of products destined to not have good social living space. .</ P> <P> earthquake happened, this is an unavoidable social reality. .Fortunately, our pharmaceutical companies have positive action, and money, the drugs, the people, the objects, etc., in various forms of participation to post-disaster relief and reconstruction work them to go. .I hope to have more of a sense of social responsibility and conscience of the pharmaceutical companies involved in the rescue work which reflects the pharmaceutical industry, social responsibility, caring for people! .As more pharmaceutical companies can be aware of their need to obtain a copy of the community in addition to the risk when the number of counterfeit drugs will be less, not responsible for the medical disputes, not as events that happen, can really turn people against the pharmaceutical industry, pharmaceutical companies .view, can really shape the corporate integrity, can really take root in society, bigger and stronger pharmaceutical industry. .</ P> <P> when we once again due to the earthquake victims when the silence of people, but also for the positive action of all units involved in disaster relief and personal acclaim, especially the pharmaceutical industry is one of striking force, but also inspired mixed .theory, tight, dull, confused the 08 pharmaceutical market. .</ P> <P> always believed: the Chinese nation united to face any hardship will definitely win! .</ P> </ p>.