The world brand laboratory (http://brand.) Message: you can take photos, Internet phone, tell time, listen to music, is a Pocket PC. But some people want to cell phones and TV integration, they run into trouble.
At the end of July, the United Kingdom Telecom Group is announcing the end of the company's name as the mobile TV service Movio, upfront with multi-million boondoggle. Last February, the United Kingdom telecommunications group fanfare announce mobile TV service fulfillment, advertising spent 250 million euros (about 3750 $), but more than 1 year, applications for opening this business users only 1 million more to know about United Kingdom total mobile users a total of around 45 million!
This figure gives mobile TV this fiery concept hit an iceberg. In February this year, NBC's one veteran who also describe the development of mobile TV: "look at the cloud, just on the horizon, now see it but a man's Palm-size, but it will be swept across the communications industry. ”
Standard is the top challenge
Facts have proved that this cloud not coming soon. First encounter to a standard issue. Mobile communication standards such as GSM, 3G, mobile TV is not a standard upper lake. The world as the standard issue as an absolute mess Qualcomm's MediaFlo: United States, the European digital TV standard report of DVB-h standard, Korea's standard, China T-DMB proprietary multimedia broadcasting technology standards (CMMB), all want to bring mobile TV market.
First-class enterprises selling standards, second business selling products, once the master standard, only by selling intellectual property can wait for a roll of money entry.
There is no uniform international standards, the United Kingdom also speak with one voice is not reached, the United Kingdom Telecom to launch mobile TV service Movio because and European lead report of DVB-h (digital video broadcasting-handheld) standard is not compatible, which is exactly what the European Commission intends to all 27 Member States mandatory extension of the standard, so that very somber.
Taste the fresh experience is very bad
In addition to the standard mess, a taste of delicacy user feedback of experience report more frightening: watching mobile TV, feel bad. United States CDMA2000 operators Sprint at the end of 2003, the company launched the mobile TV commercial business, tried the business people said: "that kind of experience is like watching a super small, fuzzy, and also with no small noise. "We watch regular TV displays per seconds approximately 30 frames, but the current Sprint Launches business can only achieve 1 seconds showing 1-2 frames, plus most of the mobile phone resolution, sound effects far from watching TV, its quality can be imagined. And in different environments – indoor outdoor, Hill, mountain, there is no guarantee of the quality of the signal.
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