2006 Chinese brand annual prize "was solemnly opened in Hong Kong

Keywords: 2006 Chinese brand annual prize announced world brand laboratory in Hong Kong

China brand "Oscar" who holds a leading position?

2006 "the Chinese brand annual prize" 2006 in Hong Kong

Enjoy the "China brand Oscar" called "the world brand laboratory 2006 Chinese brand annual prize award" results on December 21, 2006 in Hong Kong. Changhong Electric, international airlines, Bank of communications, Yutong, Furong Wang, livelihood 21 jinwei he, Foton, tebu, 100 000 active in 2006 China economic stage of leading brand was elected as "2006 Chinese brand annual prize".

"The Chinese brand annual prize" for the selection of candidate brand universal, readers and friends of the via (World Manager Web site) and other partner sites to participate in this award nominated! will highlight the "innovation, responsibility, leadership". Brand selection highlight "sense" of the year, emphasizing the brand should be in the year 2006 with landmark brand events and highlight the economic benefits.

"Perfect, air express, penghua Fund, haiwang, Lao, particularly service etc. brand in recent years to grow rapidly, is probably the main force of future Chinese brand. In the 21st century, the brand is a soul of the enterprise, is also a national and regional economic strength. Brand has become the mainstream of modern market economy, consumption of all major commodities are composed by the brand, the brand has become the most noble of intangible assets. ”

The world brand lab is an international, professional brand research institutions, from 1999 Nobel Laureate Robert Mundell (Robert Mundell) as Chairman of the independent research organization, committed to brand evaluation, brand training, brand management, etc. As the world's leading brand valuation organisations of the world brand laboratory experts and consultants from Harvard, Yale, MIT, the University of Oxford, Cambridge University, the world's top universities, its innovative assessment methods "brand value added Toolbox" (Brand value Added Tools) and currently prevailing "economic laws" (Economic Use Method).

"The Chinese brand annual prize" for the evaluation of basic indicators such as market shares (Share of Market), brand loyalty (Brand Loyalty) and global leadership (Global Leadership).　　The world brand laboratory after half a year on local Chinese in the Chinese market brand and the most influential multinational brand survey analysis, according to the brand impact indicators for evaluation, eventually launched the "Chinese brand annual prize". The world brand laboratory expert group members, world Manager magazine editor-in-Chief Mr. Ding Hessian: brand is a national and regional economic strength symbol, but in the world brand laboratory prepared in 2006 the world brand 500 ranking in selected countries and regions, China only has the Haier, Lenovo, CCTV, CHANGHONG, China Mobile, China railway engineering 6 into. In the 28 selected countries and regions, the United States occupy 500 245 seats, accounted for 49%, a list of the strongest force, France to 46 brand total list 9.2% second place, Japan to occupy a total of 44 brand list 8.8% of the seats, in 28 countries ranked third.