China famous brand in Europe "ss" trapped

Keywords: Chinese name brand brand brand brand memory management brand China famous brand in Europe, beware of death will not know how to die

The lie of "mascots" has direct Hanyu Pinyin

2005 November 11, 2008 Olympic mascots unveiled "mascots", international translation "Friendlies", the name, it is contested. Questions focused on three points:

1. from the word meaning, Friendlies is the plural form, but Friendly Friendly "has two meanings: one is the" friendly ", a" competition "between teams, and" mascots "quite intended;

2. from the pronunciation, "Friendlies" with "Friendless" (friends) pronunciation is close, easily lead to misunderstandings;

3. from the glyph, Friendlies = Friend (friend) + lies (lying), "China mascots have become friends" lie. "

In view of this, in October 2006, BOCOG will friendlies international translation into Chinese Pinyin "Fuwa", the official reason is the cause of the "integrated all aspects."

With the Waffen SS face of Chinese famous brand

24, United States time magazine in Hong Kong Reporter Jane Austen · Rui remz in "China blog" published an article, think of "China top brand" in the logo resembles Nazi Waffen SS flag. In fact, the "China top brand" flag from the commissioning of 2001, during which have been raised this question, but do not get any response. (See annex China famous brand sign was that resembles Nazi Waffen SS flag)

Although some SS after 14th armed soldiers throwing bombs Division (Ukraine first Division) and France sign car brand logos and similar, Waffen SS 21 skand Pui armed throw bombs soldiers ' flag and the flag of Albania national emblem pattern similar to that the United States friends fuss, want to stretch.

But Dr. Zhu Wei yi in his blog says, "I have repeatedly requested the observation and interpretation of domestic friends this flag, our first reaction is" double lightning. " Because China is far away from the second world war the European history, most people also have no associations on the Waffen SS, but this flag in Germany people's eyes is completely different. "Zhu Wei yi refers to Germany's Huashan city old Mayor warns that" such a mark may be used in China is not a big problem, but never used in the exported goods, Europeans will get into trouble. "

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