New Google search tools: Search fighter.

<P> To improve their ranking in Google search results and improve their ranking in the search function on the site to help users access the site, retailers and publishers have already racked their thought and effort. .Now, Google will help users to search within a particular site to play a more important role, but some retailers and publishers are not happy about it. .</ P> <P> Search Search </ P> <P> this month, Google launched a search within a search (search-within-search) function. .This feature allows users to search Google on "Washington Post", Wikipedia, "The New York Times," Wal-Mart and other popular web sites. .When someone enters the name of a specific site or company, such as "Best Buy" (Best Buy), the function of the search box will appear. .</ P> <P> almost all the results of this search is the company's website, Google will be one of those point to a link to the home page search site first, and subsequently added a second search box allows users to Google .search for specific content within the site. .</ P> <P> some people in the industry, the problem here is that when someone in the secondary search box, enter your search word, Google will display the object of the search advertising competitors, and earn money. .This feature also allows users to simply search on Google without having to visit the target site. .</ P> <P> analysts have generally praised the capabilities that can help users save steps. .However, online publishers and retailers are required to be weighed on its. .The service helps increase site traffic at the same time, because Google's brand awareness using these sites to sell advertising, some users might turn to other sites, especially competitors site. .</ P> <P> to a recent Google search for "Washington Post" as an example. .Those in the secondary search box, type "work" the user will see the recruitment page Post relevant search results, but these results to the competitive CareerBuilder or Monster.com recruitment equivalent adjacent sites. .</ P> <P> so even if users start to search for to get into the Post's website, Google's ads will make at least some of them are turning to a competitor's site. .</ P> <P> "The Times" and the Washington Post - Newsweek Interactive, declined to comment, but many other companies, as this new service to Google's hard-line repression, and attacking it. .</ P> <P> Google terms directly from the company's protest, said not many, but some search engine experts in the release of this service quickly responded. .Search engine marketing consultant Ann Matt (Ann Smarty) speculated that this new feature on other sites, "may be bad news." .Other search marketing experts have echoed this view. .</ P> <P> Sloan University of California at Riverside Center co-director of online retail, Donna L · Hoffman (Donna L. Hoffman) Forecast Internet users "will really love this new feature, as it might be kind of .visited the site better than the way to search. " .</ P> <P> "But as consumers increasingly prefer to use this feature, the company's protest will be increasingly fierce." Hoffman said. .In the Google search for "Washington Post" or "The Times" content consumers see the ads, out of the Post or the "Times" of the support may view these ads. .</ P> <P> "When can I advertise only on Google and use other brands of the brand assets, why should I advertise it on other sites?" Hoffman said. .</ P> <P> "vigilance" and "compliments" </ P> <P> Internet Consultants Ruimu - Kufu Man, said this new service, Google has also weakened the online publishers to help users find potentially useful to them .of content. .</ P> <P> Ruimu - Kufu Man went on to say, retailers should be more wary of this feature, this is not because the ads appear on Google search results, competitors will steal their business. .More sophisticated retail sites to the search engine through the station records the consumer's search history to recommend specific products for them, and to provide more accurate data of goods stock. .</ P> <P> "Some of our retail customers the site search has been very bad." He said, "For them, Google's new feature will be a blessing. But for the interests of big clients, we may .Google shut down the service requested. "</ P> <P> According to a Google spokeswoman, Google respects from" several "unnamed companies such requests, but they may not change Google's decision. .</ P> <P> "So we ask them to try and see if you want to remove it." The spokesman said, "We think it would be a very useful feature of service." </ P> <P .> some online publishers do not consider this service as a problem. .Forbes Network CEO James Greenspan Rockefeller (James Spanfeller) said, "I think this is very interesting, and I would like Google to pay tribute." </ P> <P> Greenspan Rockefeller said online publishers may .Google to sell ads will not like their competitors, they would not like to be forced on the new search service to ensure that those who intend to buy ads through Google search to their sites users do visit their website. .</ P> <P> However, Greenspan filer that, overall, they will not be too much of this new service, the economic losses. ."Do not take it lightly." He said, "but for" Washington Post "and Forbes has a strong enough brand such sites, most have a very small number of customers to other sites." </ P> <P> Online Publishers Association .Main 席帕姆霍兰 (Pam Horan), said users often can not be through the company website or web site home page search box to find what you need, to which the management of online sites are getting used to. .Too often, the user is in the blog search engines or other sites to find specific articles or products on the link, and then chain back to the company website. .</ P> <P> "So publishers are building their website." Holland said, "to ensure that users, whether through the front door or from the side door came in, will get the same experience." </ P> </ .p>.