Keywords: PPG batch Kat brand consumption to create shape
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Domestic apparel direct marketing leader investigating PPG skip
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PPG apparel direct marketing leader skip blocked trademark?
PPG mode: challenge of survival test
Payment of arrears by v., defaulting commercials, alleged trademark have been block, suspected to exaggerate the sales data ... It is hard to imagine that a few months ago was the myth of the "sales" and "fastest-growing company," "the first zero inventory," "garment sector Dell" and many other Halo around the PPG company, in such a way that further public attention.
"There is no any Department or Agency informed us trademark have been block, our capital chain did not issue courts all lawsuits do not make a final decision, this time to explain what is futile. "Facing the challenge, Chief Marketing Officer of PPG Zhao Yi sung yesterday in response to reporters.
However, cast aside the case of bank deposit, as a pioneer in the direct selling industry apparel, PPG is undergoing of the embarrassment is coincidental or exposed this emerging model of soft ribs?
Batch and relations between Peggy Daikao
It is understood that the present case with PPG for at least 5 items, including vendor Jiangsu hubao group, Guangzhou weaving clothing company of excellence paymeny case, processes, with Shanghai as advertising agencies, advertising companies $ too contract disputes, and Shanghai Tang God advertising advertisement in arrears. On this Zhao Yi sung, and the vendor has not yet been concluded, of lawsuits do more inconvenience. "But in fact, is the other product PPG is not eligible for the loss caused by the prosecution, then the other to the counterclaim. "It is alleged that the two families have cooperation with PPG by apparel garment factory quality and rejected the" Haw Par garment clothing size wrong, and seriously formaldehyde; and excellent taste the weaving of polo shirt is serious shrink fade. If necessary, can produce two PPG corporate apparel detection unqualified report. "But this reporter has learned that Tang God advertising and Peggy e-commerce advertising lawsuit as early as January of last year was the second trial, the judge Peggy to Tang God paid 93 million dollars of advertising costs. "We purchased from Peggy trademark and part of the goods, this is the only contact between them, their debt has nothing to do with PPG. "Zhao Yi pine says. According to reports, Peggy e-commerce and PPG apparel respectively was founded in August 2002 and September 2006. Peggy is also currently the five shareholders as batch Ji li was tall, as batch Kat founder and CEO, Zhao Yi sung-batch Kat Chief Marketing Officer, filling BA Jie to batch Kat offshore company legal representative, Qin binbin for batch-Kyrgyz legal representatives and the Chairman of the Board. Guangzhou Minsheng Hong Tian Yu Jianjun lawyers indicated that, Peggy and batch JI contact between the equity, or batch Kat is Peggy directly renamed, then the batch kit should assume Peggy's debt. But if batch Kat from Peggy trademarks or assets purchased and paid for this
The price, Peggy debt it has nothing to do with the batch number JI, because both are limited. Zhao Yi sung, "batch and Peggy is two completely separate legal entities, if the same two executives to determine the number of batch Kit for Peggy incur obligations, take a good look at the company. "According to media reports, the batch number of Kyrgyzstan trademark" PPG "and" YES! "by PPG and Tang God advertising lawsuit against Court seal, Zhao Yi song knew that, and that the company is still in the normal use of the two trademarks for production, sales, publicity. Which case the other protagonist lawyer said that the situation there is misinformation, but refused to reveal the truth. Reporters from the related legal persons Office understands that the trade mark block does not affect the rights of the holders of the right to use it, but you may not be transferred.Sales data was questioned by another is wide world brand laboratory (brand.) Pan is topic of annual sales, PPG how many PPG Announces data?, 2007 fourth-quarter sales increased by 10 times the sales revenue of $ 10 million-15 million. "10 million-15 million, where the company does poorly articulated performance intermediate 5 billion. "One of the industry. At the same time, according to PPG last year published data, daily sales of 1 million, then the annual sales volume should be 365 million. If you want to reach the one-year $ 1 billion in sales, to $ 189 per shirt, the sales volume of at least 500 million or more. To this end, Zhao Yi song explains, "Japan is selling 1 million pieces of earlier data, second half performance growth quickly. I don't know what the person questioned PPG performance where it came from the data. "■ Link PPG faced model risk
Although disputes the parties involved, it is difficult to determine the authenticity of the data, but it is beyond dispute, PPG has become domestic apparel direct marketing pioneer, also take the "first eat crabs". So far, including the youngor, Angelo, and many other traditional clothing enterprises in this area. Reporter noted, these enterprises have begun to consciously avoid walking the paths of the PPG. Of these, BONO is working on opening up the company of men's shirts, ties, of the other men's products, to address single issues of product lines. IWODE company proposed "free onsite free custom tailored + online" service.
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