10 million donation from the earthquake to see homes and get Geely BYD.

<P> Received calls asked him, my mind flashed the thought was first: as Geely and BYD's "10 million" write something. .Perhaps the critical moment in the Sichuan earthquake, to discuss the business "generous" business logic behind a little relief inhumane, it would surely invite some friends have tile, but I have to say: to stand up their own brand at a critical moment, it becomes all the more .Wife of the Chinese nation's blood. .</ P> <P> can not be denied, including the VW / Honda / Toyota / GM / Ford and Subaru and other multinational companies in international assistance, the same tough times see the truth, but as with local companies donate money to disaster relief, the underlying .The commercial motivation is almost negligible; we can not deny to FAW / SAIC / east / Chang / Hafei and Chery have the background of state-owned assets of enterprises, and their generosity is also timely; but we should bear in mind: to .Geely / BYD / Lifan pure camp, led by private enterprise, at the crucial moment can be washed in the field, which is particularly valuable look. .</ P> <P> linked to today's Western nations, philanthropy is often the biggest pillars of the facts from the private sector can be said that Geely, BYD, and the rise of private enterprises, etc., so many years of ongoing market-oriented domestic economy results .Therefore, the situation appears today, can only be said to be ripe, ripened fruit of the. .At this point, I am pleased, because the power is steady flow of people, both in how an era, as long as people of wealth, social welfare and charity are inexhaustible source. .</ P> <P> If you linked to, 10 years ago, Geely Chairman Li Shufu even entering the car to a threshold "Zhunsheng Zheng," and campaigned several times when the growth is especially auspicious day should be cherished. .Maybe now a lot of people know Mr. Li "car crazy" love show temper, but few people know the bitterness behind him repairer: Geely repairer of the directory, even through the acquisition of Sichuan was a near collapse of the depot to get the. .Even more ironic is that this is actually the factory before production of the paddy wagon. .</ P> <P> BYD's no better go, through the acquisition of Xi'an Qinchuan car factory, the battery was finally able to enter the King Wang cars. .However, Biji Li Mr. Li is more fortunate, Wang did not start from a policy of illusions, as a pure businessman, Wang also believe that the power of capital: Since the money can do things, I'll just take the money to buy .. .Through the acquisition of Qin Chuan, Wang led BYD Kingdom, and ultimately from the battery / IT turned to the gorgeous car field. .</ P> <P> Geely and BYD's growth from a distance is easy to see, systems and policies for the capital control is trivial. .However, the two exactly the same development path of private enterprise, but also reflects a certain degree in the: private capital, more dynamic than the state capital and vitality, as the rock crevices of pine, can adapt to harsh environmental challenges, which is Mr. Li .have emphasized on different occasions: the ultimate way out of China repairer or civil, private car prices in the near future will lead the Chinese car to the world stage. .</ P> <P> But the real question is: FAW and SAIC and its joint ventures producing cars product, and which seems more attractive to consumers. .Products in the purchase of private car prices, ordinary people a typical concern is how long the company can support, in case of sudden closure of the service if the day who is responsible? .Plainly, in the "public ownership" grew up in the economic environment of the people, heart of the state-owned enterprise products, "consumer preference" and it is still lingering. .</ P> <P> Perhaps this is a trumped-up factor, but that is Geely and BYD has proven hard to think that the root cause of most recognized by consumers. .Evidence of a negative is: in a certain historical period, the Chery products marked "Chery", the result is more confident consumers will buy (to buy back after the problem that is something.) .Because people will buy it intentionally or unintentionally, that SAIC is a large enterprise, there are Shanghai Volkswagen and Shanghai GM joint venture, such "technical support", so "Chery" should not be on products from poor quality where to go .. .</ P> <P> consumers can not all have reason to explain this association, the final analysis, brand association at work. .It's like BMW and Mercedes mentioned, people's minds will flash the "luxury / premium / advanced" and other adjectives like rich people because they are high-end consumer brand cars. .</ P> <P> in brand building, the emerging Geely and BYD are faced with insurmountable bottleneck. .Despite the lack of domestic brands is still a supporter, but every year hundreds of cars sold in less than 1 / 3 are local brands, while more than 2 / 3 share is also firmly in control in the public / Toyota .and general hands and other foreign brands. .Relative to the Chinese market 10 years ago, the current progress in the development of independent brands is obvious to all. .But no one can guarantee that in the next round of attack foreign brands, the local auto industry will not repeat the mistakes of the mobile phone industry? .! .</ P> <P> in brand building, Geely, BYD and headed to the local car prices are still long way to go. .</ P> <P> linked to the generous relief Geely and BYD, which in the history of the two enterprises in brand building is definitely worth writing page. .Obviously, there is no business purpose to do so as many commercial considerations, but it is undeniable that their behavior help line for affected areas, but also allow more people to wake up, the key moments of the local enterprises to come forward .Why not be the object of consumer choice. .I can venture to predict, including Geely and BYD Auto include local brands in the test after the Sichuan earthquake, the brand reputation and popularity will soar. .</ P> <P> at least after the Sichuan disaster areas, where consumers will be more trust in these two brands, as consumers in other parts of the country, I think we all should feel. .</ P> <P> Finally once again that is a decision for each company (for example, donated 10 million for the disaster RMB) not all directed at the interests, but that does not like the decision would not give on behalf of .business revenue, but such gains are companies did not foresee the Bale. .</ P> </ p>.