AQSIQ brand report is spoiling?

Keywords: State administration of quality supervision, inspection and quarantine of the people's Republic of China famous brand strategy development report brand branding brand strategy

20 December, the General Administration of quality supervision, inspection and quarantine, the Chinese famous brand strategy promotion Commission issued the "China top brand strategy development report (hereinafter the" report "), this is our implementation of brand strategy since publication of the first global analysis reports.　　 Report: "the eleventh five-year plan" period, should be based on strengthening international competitiveness, and strive to form 10 world-class brand, cultivate 100 to world-class brands to enter the Chinese brand. Brand-name products become the engine of economic

AQSIQ quality management Secretary said, 6 years, brand-name products and their manufacturers to be pulling the engine of economic development. In the 2005 national industrial added value 7.619 trillion yuan, provincial famous brand products production enterprise on the growth of industrial added value of the contribution rate of $ 25.75%, stimulating the growth of the national industrial added value 4.34 percentage.

At present, China has carried out the evaluation of the China famous brand products up to 226 class. You have selected a Chinese famous brand of 1338, 693 are export advantage products, 51.79 per cent. 2003 obtained the title of Chinese famous brand products, 3 year exports increased 113.37 per cent. 2006, the title of Chinese famous brand product of 566, 67 per cent of exports in its own brand.

The brand is still catching up, subordination

But compared with the world famous brand, and the overall competitiveness of our brand is also a large gap. Our brand is still chasing and subordination. In 2006, the United States BusinessWeek "Global 100 most valuable brands ranking", none of the brand in mainland China WINS. In 2006 the world top 500 enterprises in China (including Hong Kong and Taiwan) 22 companies selected to monopolistic industry and resource industries. In a competitive field, China mainland only Baosteel, China Faw and SAIC group.

Export growth is still to win amount. Although China's export of electromechanical products broke the $ 100 billion mark, but lack the world-renowned brand-name products; clothing exports, independent brands of less than 1 per cent.

The accumulation of intangible assets of enterprises is well below the world famous brands. China's national standards with international standards and advanced standard of adopting the standard rate of only 46 per cent, leading to develop international standards to existing international standards of 4 per cent. Some of the industrial technology, the key areas of the major dependence on foreign technology, invention patent application and authorization amount and the total proportion of the world is far less than the GDP share of the world's total.

Four initiatives promoting the brand strategy

To this end, the report pointed out that it is necessary to develop through the implementation of the "China top brand" in the world, play the principal role of the enterprise, strengthen brand building; to establish a high-tech industry and superior industry standard system, the establishment of quality incentive systems, quality credit system as the breakthrough point, improving legislation, strengthening of policy guidance and technical support; by combating counterfeit products and the protection of intellectual property, create a favorable environment for the growth of own brand; continue to improve the Chinese leading brand product evaluation mechanism, give full play to the role of the evaluation mechanisms, to promote the implementation of brand strategy.