Beijing Famous-Brand Evaluation Co., Ltd. more than brand-name evaluation doubt.

<P> Not long ago, Beijing's major media have reported: Old Boat flour brand worth 1.556 billion yuan, becoming the most valuable brand in China's food industry. .For a time, various versions of the territory, "the best of China from Beijing to eat flour," "the most brand value in the food brand baked" ... ... </ P> <P> no doubt, Old Ship of flour over the years did .accumulated a solid brand awareness. .7 consecutive years has won the "Beijing Famous Brand" in the title, and with the Emerald cooking oil, rice, a Chinese vine, the State General Administration of Quality Supervision, Inspection and Quarantine assessed as free products; the first to receive technical supervision department issued "QS" signs. .At present, the "Old Ship" brand has more than a dozen provinces and municipalities have to enter the major cities in the country, and Mongolia and other neighboring countries began exporting. .</ P> <P> However, some experts said, the regional characteristics of the flour is very strong, and its processing costs, transportation costs are high, product processing out of Beijing to Guangdong shipped to, the cost is quite high. .This is the time in the expansion of the brand, will face difficulties. .</ P> <P> Beijing Grain Group Chairman Wang Guofeng said, with sales growth, Old Ship will also continue to expand production scale, the current quality of raw materials companies have decided to Hebei, Shandong and other places began production " .Ancient Boat "brand grain and oil products. .Further evidence of ancient ship share of the flour in the country is still very limited, then how can say it is the country's most valuable brands do? </ P> <P> when people referred to "most" when the parties have to .responsible, Old Ship of flour can be called China's "most" valuable brand? reporters doubt in mind and launched a series of investigations, the results greatly unexpected. .</ P> <P> This is the error on the publicity caliber? </ P> <P> According to report, in this selection, the Beijing Famous-Brand Evaluation is the protagonist behind the reporter visited the firm to assess specifically the Ministry of .Manager Wei Jianguo. .</ P> <P> "We're not saying is the highest value of Old Boat flour flour brand." </ P> <P> he denied to reporters something must, obviously your company news release, .how they go back on it? </ P> <P> immediately, he said, This is propaganda caliber error. .</ P> <P> reporter interviewed the general manager office Old Boat flour, a Mr. surnamed Zhu, we do not claim to be the best. .However, his words and hit the newspapers does not match the meaning, the concept of absolute and relative artificially reversed completely. .</ P> <P> He repeatedly emphasized that "we are only among the 32 most valuable brands, a." </ P> <P> reporter went on: "the newspaper said, Old Ship of flour is now China's most .value of the flour brand, you can put it this way? "</ P> <P> hearing, he still Again, Old Ship of flour is the most valuable brand, but only 32 in one. .Does not directly answer a reporter's question. .</ P> <P> media coverage and party appraisal firm and the caliber of companies have such large errors, the Beijing Famous-Brand Evaluation's attitude is that a lot of media effects of the pursuit of news, exaggerated the facts. .Ancient Boat flour attitude is that there are false? Yes? Maybe it, we do not know. .</ P> <P> but the ultimate beneficiary is the ancient ship directly flour group. .</ P> <P> not the only one of the things the media has made the report, according to the survey, nearly 10 media outlets have reported the same caliber in accordance with the news, is it the collective media conspiracy? </ P> < .P> 12 8, Beijing Famous-Brand Evaluation Corporation held a press conference. .Followed by Old Ship of flour himself held a press conference. .Outcome, has been self-evident. .</ P> <P> "most valuable" misreading one: "most" does not mean "only" </ P> <P> Beijing Famous-Brand Evaluation original ideas of their own company was very proud of the ordinary people ., "most" represents the unique, and their "best" is in another order of magnitude. .</ P> <P> Beijing Famous-Brand Evaluation this year, the company issued a total of 32 most valuable brands in the same professional field, will publish three or four most valuable brands. .Therefore, the "most" of the meaning has changed, "most" here represents only the "very", not the first. .</ P> <P> ordinary consumers know the truth, the business of advertising, they can move out of this "best" and said his is the most valuable brand, consumers get the message that its brand is obviously the .the field of the best brand. .The actual situation is clearly not the case, consumer misleading effect has been formed. .</ P> <P> Once a consumer for a similar question, a company can assess the company moved out of things, "not what we mean, this is the thesis that authoritative rating agencies." Assess the company can be justified, they said it fully .is the evaluation system followed the foreign  "most valuable" is not one specific to the most valuable, while the Chinese in the "most", then the only obvious especially, asset evaluation company apparently borrowed the relationship between the two dislocation .misled the public consumption. .</ P> <P> "most valuable" Misreading the Second: "most" are only a small range of "best" </ P> <P> </ p>.