Tuesday, December 14, 2010

BMW brand, how to get away from the negative news?

Also hitting people! a few hours ago, lanhai Highway, a pair of poor sanitation workers couples swept across the street, 50 meters, originally interval is a hit, BMW "not to do the same with the month, but for the same year on the same day to die". However, no one will be so grateful to BMW owners, in addition to keeping but bridge sit payoffs on bamboo rods of the netherworld IMP.

BMW owners but no matter. — I do not know the bloody, violent, sad story, will not be considered by some BMW owners can boast of capital, and BMW's sales manager will serve as a means of public relations crisis and lead the people pushing BMW: someone else lives his own life when abuses without risk, there is this a good car, how do you hesitate?

Of course, read the news of the word "BMW", the history of life may be in the blink of an eye health sad sigh BMW somehow to BMW. The fact is that people will not hit the mcg? Audi will not run on? why scandal always alone set live BMW's hoof? every BMW crash, BMW case base hit men, a layer of tears and a family's tragedy and produces a new scabs, and BMW's brand reputation will face two direction bifurcation Meng channeling: BMW owners and BMW's target customers, BMW on their brand to strengthen cohesive and doubled; and trampled on by BMW on the life and have often been BMW owners contempt of Flathead nation, BMW brought insecurity and wealth of upstart outbreak temperament brought strong antipathy, makes the BMW brand in emotional demands, into a new one is difficult and awkward. This kind of brand communication back to the results of the cruise, BMW is clearly not willing to see, however, realistically speaking, BMW has not resolved this awkward determination and method. — — After all, most people hate BMW is BMW's target customers, and love you BMW hope they have a high degree of ethical awareness, to resist the desire to have a BMW? maybe established in this judgment, the scandal of passive all wrapped up, again without Bomag, or proactive to act.

Therefore, the use of hair thinking man also foreseeable: BMW also will continue to be the protagonist of the negative news.

No comments:

Post a Comment