"Make the brand": the shortest of the fourth leg of Agriculture.

<P> 4 月 9 日 to 11, Premier Wen Jiabao came to Anhui Bengbu, Chizhou two places, visit villages, farms and agricultural supply station, to see spring land preparation situation. .He said that "food should be a good harvest, still rely on good policies in the final analysis, people work hard, day to help." </ P> <P> "policy is good, people work hard, day to help," Premier Wen and politicians from several years of experience in practice .get out of the "nine words Scriptures" is the grain yield of the three legs, are indispensable. .</ P> <P> Premier Wen made the remarks from the production point of view, and how to increase production and increase income of farmers friend Premier Wen also did not say three words, which is "doing the brand", which is the shortest section of agriculture .four legs, are friends of farmers, especially in agricultural industrialization enterprises must address the pressing problems. .</ P> <P> day and age, is a brand emerge as a contender, winning brand of the times. .From soft drinks to appliances, from clothing to mobile phones, from shampoo to clean lead agent, we were surrounded by the brand. .Almost no packaging no brand of a product not on the streaking in the market, almost no one category does not become a battleground big brands of large enterprises. .But, maybe you never thought of, long time, we consume every day, food, fruits, vegetables, meat, seafood, eggs and many spices, has been a brand wasteland, no attention, no cultivation, no appreciation. .</ P> <P> fertile ground for the growth of the brand category, each category of a lack of strong brands are a huge market opportunity, strong brands are an achievement for the opportunity! Are creating a great strategic opportunity for enterprises and entrepreneurs .! </ P> <P> In fact, we may ignore, and now Ruleiguaner where the big brands Mengniu milk and Yili Industrial, Jinlong Yu Fortune edible oil industry, where 30 years ago is not the brand. .In another two to three decades, each of the above-mentioned clearance big brand category, will grow a similar Yili, Mengniu kind of big brands. .</ P> <P> now have companies started to move: Guo Zihao China's largest grain processing and export enterprises in the whole group to enter the food chain, a series launched the "Fortune" brand of rice, "Wyatt live" juices and fruit .vegetable juice and end consumer brand products; Wahaha new plateau convenience food "almond barley porridge" hot market; China's largest apple export business Huasheng fruit industry, started to play their own brands to the domestic market; Zhongjing large kitchen innovation category, the introduction of .Zhongjing mushroom sauce, quietly selling, now building the largest mushroom processing industry base, into the national market; of the original Royal tribute Qinzhouhuang regional millet, product packaging, branding, high-end, high-end into the city .market with the introduction of functional products deep processing "small rice noodles"; Hubei Fu Cheng Group, relying on the "land of plenty" of resources, and create a freshwater fish brand, grab to do the fish boss, to create the field of aquaculture, "Shuanghui" ... ... </ P> <P> Agriculture .industrial enterprises, the traditional area of the old and famous enterprises, export food companies must break the mental barrier to reconstruct market boundaries, the introduction of advanced means of brand marketing: to learn to package products so that "native" is no longer "rustic"; to learn to promote products, .Let specialty to go further, all over the country; to learn to integrate resources integrate the scattered farmers, leveraging internal and external to expand the scale; to do value, so that the appreciation of products, so sell your brand! </ P> .<P> Now is the time the key to rapid growth of agricultural products of the brand, and now, is to allow agricultural products out of the region, expand markets, to make the brand, the best time to end! every courageous entrepreneurs in the agricultural industry, .capital market investors, not sparing the development of this historic opportunity. .Go nuts! </ P> </ p>.