Wednesday, December 15, 2010

Capital crisis, the mission under the brand community.

<P> Era of global economic integration, the brand is a country and nation's most competitive bomb! </ P> <P> - Inscription </ P> <P> MAXAM: The domestic market share close to the original brand .20% of the share. .In 1990, Jahwa joint venture with Johnson, "MAXAM" trademark was shelved. .Jahwa out of 500 million yuan in 1994, a net recovery of the North American trademark, but has lost a valuable opportunity. .</ P> <P> Chinese toothpaste: In early 1994, Unilever made a controlling stake in Shanghai Toothpaste Factory, and operated by the brand lease Shanghai Toothpaste Factory "China" toothpaste, and now, the Chinese toothpaste market share has been less .pitiful. .</ P> <P> energy 28:1996 years, with Germany and the United States Benckiser joint venture, the two sides of the joint venture provides 50% of washing powder production using the "dynamic 28" Brand Promise, the first 3 years invested a total of 1.84 .billion for "energy 28" promotional advertising costs has become a dead letter. ."Energy 28" is well-known brands from the memory of people disappearing. .</ P> <P> Nanfu Battery: From September 1999 onwards, through several transfers, 2003, 72% of the shares fall into the hands of Gillette, Gillette's Duracell batteries into the Chinese market 10 years, market share .rate of less than 10% of South Corfu. .The Gillette Nanfu control after being out overseas markets, half of the production capacity was idle. .Today, this once occupied the greater part of the Chinese market, China's first battery brand does not belong to national brands. .</ P> <P> Robust: In 2000, Robust acquisition by Danone, Robust brand is now basically out of the market. .In addition, the acquisition of Danone still in China, and Shanghai Maling Aquarius 50% stake in water company, Huiyuan Juice 22.18% stake. .Mengniu Dairy has also acquired 50% equity, 20.01% stake of light. .These companies have well-known trademarks in China, is the vanguard of the industry. .</ P> <P> Nurse: France, L'Oreal acquired in 2003 a small nurse. .5 years later, a small nurse in the market almost disappeared. .</ P> <P> Supor: Supor brand of pressure cooker sales accounted for 40% of the market to assess the brand value of 1.6248 billion yuan. .August 2006, France SEB (the world's number one brand of small appliances) to obtain a controlling stake in Supor. .</ P> <P> Great Treasure: July 30, 2008, Johnson announced the completion of the acquisition of a large treasure. .So far, the Chinese cosmetics market competition has become the leading foreign investment situation. .</ P> <P> This can not but make people think of August 30, 1949, the President issued a "" friendship "or aggression?." .</ P> <P> </ p>.

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