Carrefour public relations crisis: French unique warmth.

<P> Carrefour boycott the event has progressed. .Beiduo La, vice president of Carrefour China, April 29 afternoon in Guangzhou, said at his press conference, because the understanding of the Chinese people's patriotic enthusiasm and the mood now, Carrefour abolition of the "May Day" during all promotional activities. .He reiterated the recent past Carrefour on the company's position. .He stressed that Tibet is part of China, Carrefour in the past, present and future will not do any harm to the Chinese people's feelings. .</ P> <P> interesting is that in order to strengthen and support the Olympic Games approach, Carrefour replaced a few days ago for the staff's T-shirt printed with the Chinese national flag and caps with the Olympic logo. .However, the Olympic logo printed on the hat business practices are hidden, was concerned halt. .Carrefour staff and quietly took off his "Olympic hat." .</ P> <P> emergency brake "May" National Promotion </ P> <P> headquarters of Carrefour China, has recently sent e-mail to reporters, the official confirmed that "May Day" promotions during the cancellation of Carrefour, .Meanwhile a nationwide promotion will also stop. .</ P> <P> in the "cusp" on the Carrefour, finally in the tidal wave of controversy and voices of doubt to stop the "May Day" throughout the country during the promotion. .</ P> <P> 4 月 9 日 beginning a massive boycott of French goods incident swept the country, points to the French presence in China's most popular - more than 30 cities across China, with 112 stores in the Carrefour supermarket .. .</ P> <P> following the "largest shareholder in Carrefour-funded Tibetan separatist suspect," the rumors are Durand, president of Carrefour Group interview in the media "most strongly" to deny, the recently, on the Carrefour "May Day" period "to send over 500 .250 voucher "substantial marketing anti-boycott crazy rumors circulating on the Internet, again to stimulate the people to resist emotions. .</ P> <P> media manager of Carrefour China, said Chen Bo, Carrefour back in March to begin planning for promotional activities, but the company still decided to cancel the aim "to express our sincerity and goodwill." .</ P> <P> "warmth" panels are hand-written "firmly resist" </ P> <P> reporters on Sunday visited the Carrefour in Shanghai Xuhui shop and found that Carrefour is quietly play the "warmth card." .Appeared at the entrance to the supermarket and slogans such as Olympic Games countdown elements, in front of an eye-catching display panels, entitled "One World, One Dream, One Carrefour same team," panels from the French President Nicolas Sarkozy's letter addressed to Jin Jing .to the public welfare Memorabilia Carrefour China, trying to express the warmth and friendly attitude. .However, in the same piece of panels, the reporter also accidentally discovered a handwritten "firmly resist" characters. .</ P> <P> Although Durand, president of Carrefour Group, said earlier that the incident did not resist the turnover of Carrefour in China a significant impact. .Shanghai Carrefour store in the South, the staff responsible for collating cart told reporters: "In the past weekend, often busy, now sometimes also idle, few people feel about three into it." Although the peak at 5 pm closing time, .The reporter saw the supermarket checkout counter 1 / 3 is closed, the cashier just keep closing the basic team 3-5 the length of the customer. .</ P> <P> enterprises concerned about the situation in China and France progress </ P> <P> "normal expression of popular patriotic sentiments, and I understand. But I think this is not the fault of a company or a company can .responsibility. "Louis Vuitton (LVMH) Group Director of Wu and Yue Cheung Kong Graduate School to accept a recent interview with this reporter said. .</ P> <P> for the current reports that, "LV public relations officer, said users of the reaction will not affect LV product sales, product positioning and high-end people, claiming that the boycott is the general public," saying, .Wu Yue quite excited: "At least for me personally, have not heard from someone within the company to issue such a statement." </ P> <P> LVMH Zhao Xiaojing, public relations manager, told reporters it was resisted on the business impact, companies can not disclose .specific sales, can only say that "fluctuations in the period, our mode of operation and operating time was not affected." .</ P> <P> present, many French companies are closely related to trends. .From the China Trade Promotion Department that the person concerned, under pressure, a lot of French companies expressed a high degree of cooperation with China will continue, there will be three recent high-profile delegation to visit China. .China Investment Promotion Agency on behalf of France, also said that Chinese enterprises will attend China Investment Fair. .</ P> <P> political risks encountered when multinational companies </ P> <P> "as multinational corporations, whether foreign investment in China, or Chinese companies investing overseas, there is always some type of risk is difficult to avoid. Carrefour .the political crisis triggered by external, have been resisted nationalist patriotic feelings; and burning of Chinese shoes a few years ago, Spain, is derived from the local to foreign capital or conflict with a sense of crisis in China. fait accompli when the crisis requires not only political .at the level of help, the company itself needs to carry out crisis management initiative. "Research Academy of Social Sciences researcher Kang Rongping multinational told reporters. .</ P> <P> He said that for multinational companies, retailers such as Carrefour, to successfully develop the market will undoubtedly be deeply rooted in local culture and national psychology, but also need to maintain a proactive crisis management posture. .With the massive exports of Chinese products, Chinese enterprises to invest overseas to better adapt to local characteristics and culture of investment, experience in crisis management skills to master, but also need to learn aspects of Chinese enterprises. .</ P> </ p>.