China Enterprise brand strategy five lost

More than 20 years of reform and opening up, China's remarkable economic development, and 2004, China's GDP has risen to sixth place in the world, the fourth highest total trade, China's TV, washing machine, refrigerator, apparel, footwear and headwear and so on up to 100 multiple categories of products output in the world, China has become the "world factory" of the historical trend of unstoppable.

It is clear that China is no manufacturing powerhouse, however, we are the undisputed brand weak.

2003 by the world authority on out of 100 of the world's most valuable brand, the United States accounted for 62, Japan, France, Germany and the United Kingdom, China, seven have none.

Guangdong 11 billion tons of watches, the world market share of over 50 per cent to a total value of 10.6 billion, an average of only $ 1, during the same period to "Swart" as the representative of Switzerland watches industry annual output clock to 2700 million, GDP $ 62 billion, an average of only $ 229.

In domestic Nike OEM company, the same quality of sports shoes, Nike's affixed to sell 600 million, with the factory to sell only their own brand of less than $ 100. …….

In global competition, Chinese enterprises do not lack production advantages, but we are obvious lack of brand. Lack of global brand, the lack of strong brands, has almost become our "war".

If, for historical reasons, as a developing country, China, in "productivity" as a precondition of big policy, more than 20 years, China has become the "world's manufacturing center" and obtain the results of the stage, then, in the coming years, the Chinese nation to realize the great rejuvenation of the real, to become their own fate and effects of the world economy "power", we must implement brand strategy, and will "brand strategy" to like "Science and technology are primary productive forces" in height!

In a highly developed science and technology, product homogeneity and surplus today to customers on the basis of mental cognition, have clear competitive feature of brand strategy should be – the first productivity!

The brand is a product of the market economy, the more competitive market, the needs of brand strategy. Today, China despite Haier, Lenovo, wahaha, and other well-known brands, but more brands such as "Sun God, three strains, love many of the leading position, only few years, like a shooting star-like fall very quickly.