From taste to price, from positioning to the advertising and marketing activities to star endorsement, from business culture to packaging changes ... Two giants in the world of Coke, which ended in the Kindle seems to be no end. Pepsi-Cola to enter the market, the Coca Cola can be said to have ranked the top industry, and has won the trust of consumers, Pepsi-Cola in initially follow policy frustrated after changed the game manual, stand to the antithesis of Coca-Cola. In this way in a short time, Pepsi-Cola to easily set up their own Kingdom, after many years as a strength, only be able to challenge the Coca-Cola brand. Pepsi Cola and Coca Cola hundred years war behind the hidden secret of successful backward brand.
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A century of Cola wars passion Red VS blue in action
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