Saturday, December 18, 2010

Dior Sharon Stone unlikely to risk upsetting China's security.

Keywords: Sharon Stone Dior French fashion brand, brand advertising in China Dior (Christian Dior) removed from the Chinese market, the U.S. actress Sharon • Stone (Sharon Stone) image ads, said before the Stone of speech .Sichuan earthquake is the policy of the Chinese government in Tibet retribution. .Dior China pulled from the U.S. actress Sharon Stone • Stone image ads remarks one, Dior immediately draw the boundaries with her, the company worried that Chinese consumers will therefore resist the brand Dior .. .This year in May, the Olympic torch relay in China suffered large-scale protests in Paris station, many Chinese consumers on the Internet launched a boycott of Louis - Vuitton (Louis Vuitton) brand products activities. .According to informed sources, although still in use in other countries Stone Dior image ads, but also to assess whether the company should continue with her contract. .Last week, Stone at the Cannes Film Festival, a TV interview that the Chinese Government's handling of Tibet, she was dissatisfied with the way the problem. .In March this year, riots have occurred in Tibet. .She said, and then the earthquake happened, so I said, is not that reward it? .If you do not, there will be bad things happen to you. .But Stone said in an interview later, her views have changed, she realized the importance of trying to help earthquake victims, even though she does not agree with the Chinese government's way of dealing with the issue of Tibet, the Chinese newspapers on Stone's remarks .were attacked. .A newspaper in Shenzhen on Thursday an article entitled: "Sharon Stone has been • abandoned." .Stone was carried out by Christian Dior apologized for his remarks. .Stone around the world in Dior cosmetics and skincare advertising, is the spokesman for the company one of the highest exposure. .She regularly appears on various activities at Dior and Christian Dior brand last year, also presided over the celebration of its 60th anniversary. .Dior involved in the incident also highlights the Stone itself linked with the famous image of the risk facing the brand. .Three years ago, a British tabloid, published a model Kate • Moss (Kate Moss) in the club taking pictures of white powder, leading to lost her Chanel and H & M and the rich contract. .Moss issued an official statement was to apologize for. .Advertising Dior and its owner: luxury goods giant Bernard Arnault are reluctant to upset the Chinese consumer, because the luxury goods industry in China is the most growth potential. .Omnicom Group Inc.'s Public relations head of Interbrand's Graham • Hales (Graham Hales) said, each brand and name in the endorsement agreement signed before the people, they should be more careful investigation, to ensure that their public statements and political .tend not conflict with the brand image. .There are indications that in most brands are hoping to avoid the risk of the fashion industry, were the charm of the people have begun to subside. .Propaganda Gem SA Geneva Consulting partner Marina • Ma Zuotuo (Marina Marzotto), said she recently recommended Valentino, Gianfranco Ferre and other brands not selected from the celebrity spokesperson. .Propaganda interspersed to help the luxury brand films, music videos and television programs. .</ P>.

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