Tuesday, December 21, 2010

Doubt make up for losses during the boycott: Carrefour sales quiet violent.

<P> Keywords: Carrefour sales boycott April May supplier crisis began to be seriously affected, and once cancel the "May Day" promotion activities, Carrefour, has quietly launched recently, including "over 600 to send 300", etc., .great efforts to promote, Carrefour said the move is a normal business practice. .</ P> <P> supplier side, but it reflects, Carrefour is none other large-scale supplier to pay the bill, so that supplier profit margins are much more compressed. .</ P> <P> under the Carrefour site shows, May 16 ~ 28, the Carrefour "buy two get one big run," Chinese products, fashion apparel, household items as low as Qizhe. .Also during this period, the purchase of any of the provisions of categories of products, including men and women shoes, men and women, children, household items, stationery and children's products, over 100 to send 30 per voucher, at least 300 to send 120 voucher, full .600 to send 300 vouchers. .Promotion project also includes purchase of a specified amount, you can free the new Carrefour shopping bag. .</ P> <P> Prior to Carrefour in China has been giving a strong promotion, the impression of high-profile publicity, but "resistance" Event, Carrefour ultimately abolish the "May Day" promotion, and begin low-key response to the outside world. .Therefore, the current large-scale promotional activities, suppliers and other similar enterprises are reflected, like "buy two get one big run," and "over 600 vouchers to send 300" and other promotional activities such substantial discounts on .the industry is quite rare, and some even questioned the move is to make up for Carrefour to cancel "May Day" promotional losses. .</ P> <P> this, the Carrefour area, recently said that business sales have always been one of the most normal business practices, but also Carrefour's strategy, has nothing to do with anything else, and other similar retail chains have also been .promotion of different sizes, these are normal marketing behavior. .</ P> <P> Carrefour side also expressed its very strong corporate social responsibility, in addition to the 300 million donation earlier, recently added 20 million yuan and 250 million in goods to the weekend, Carrefour, a region .managers also participated in the Olympic torch pass in Shanghai, the company has 100 people who attend. .</ P> <P> part of the supplier told reporters that Carrefour's sales practices is very fierce indeed, and this "fierce," the ones who enjoy the ultimate cost is to supplier commitment. .</ P> <P> "Generally speaking, Carrefour goods will be 20% for Maori control of space, of course, depending on the category will be different, once the time engage in special promotions, Carrefour will involve the promotion .activities, supplier of about 10% of profit sharing once again, that is, consumers see the so-called over a certain amount, you can get the gift part of the basic borne by the supplier, but we have to pay about Carrefour .18% to 20% of the other project costs. "part of the supplier rather frustration. .</ P> <P> supplier side also revealed that behind the big promotion, Carrefour, and there is no loss, can still make money, but profit margins may therefore be reduced, but for the suppliers, the loss .more obvious, and if the profit sharing amount is too great, then the supplier will bear the very big risk, profit margins for some products the already very low, so basic to not make much money. .</ P> </ p>.

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