Eagle: be 100 buy washing?

Keywords: Eagle 100 buy GOME brand brand

Faced with hundreds of buy to open a shop tough forced open the door of a domestic market, quietly before the "wars" and the preparation of a more than Eagle

100 buy has finally hit the Eagle was on the same day suddenly declared "shrink" the old rivals suning's a giggle.

8 December, representing the country lost more than three years of hundred buy, finally announced its first in Shanghai China stores will start on the business end of December. But on the same day, the just-opened two months of Eagle electric appliance will shrink, outgoing wind 1/3, sell most of the management area to the United States. The ensuing 12 December, Eagle ceased to enter formal adjustment period.

Losses? coincidence?

For Eagle ceased to "shrink" the sudden news, 2 December just north of the Eagle out a flagship store of suning, obviously very excited. Phone, SUNY Beijing Branch, Deputy General Manager of the Pan-conceal smile: "is not the SUNY to Eagle crowd out!"

An air conditioner manufacturers leaders told reporters: "the Eagle and the United States or even with suning, in fact, up until now never form an effective differentiation, several parties to the sale of electrical products and not much different, but the high-end positioning and Eagle has been insufficient sales popularity naturally thin. "" To create the initial, small Eagle electric appliance does not have the ability to continue to undertake long-term losses. Transfer of most of the undertakings operating from the United States, at least you can transfer part of the operating costs and market risk. "DRC Lurenbo, Deputy Director of the Institute of market economy such as the comment.

The Eagle electric appliance is the Deputy General Manager Liu Fei on assertions are quite angry. "Perun's operations have been very good. Positioning high-end, leading system integration of us, only in the two months it took a dozen community kitchen appliances overall integration business. Also it is, therefore, is the entire single business involve energy, too busy to attend to the traditional products of Perun, before deciding to slice, discarded in the low-end, concentrating only on high-end. ”

However, while claiming that the transformation complete Liu Fei is internal adjustment, no external factors, but worth pondering, Perun's launch coincides with the consolidation of ºbest10000 buy announced opening times coincide. In fact, the 2005 100 buy in China in the Asia-Pacific headquarters for the current month, which had high-profile GOME suning has announced plans to accelerate the expansion; and in September was 100 buy acquired five stars suddenly announced that it will sync-intensive out 8 stores, Perun immediately on the second day of the Summit, elaborated on the Eagle electric future thinking and mode of operation. Therefore, the Eagle's hurried adjustment, seems to be hard to say just a coincidence.

To this end, GOME Beijing Branch publicity Manager at akuragawa "uninformed" refused to comment; and Liu Fei although expressed "and 100 buy it", but to recognize the "adjustment is in these two geniuses just suddenly decide."