Keyword: brand Huang leaving brand marketing brand building personal brand
His own interpretation into commercial value, and then gracefully leave for 12 years of CCTV, looking for better work platform, Huang: successfully completed a personal brand marketing.
Carefully memories Huang has done this year seems to have "premeditation". Early because in public that they appreciate the Super girl Jane Zhang, is successfully involved in a sex scandal with Jane Zhang. Immediately after the divorce. Afterwards, Huang strike while published like men to fight ", a book from a simple process of acquaintance with Jane Zhang, again to pull from the sports zone into awareness higher entertainment. But the World Cup, the public's attention more than Huang: the World Cup itself. Explain the door after the incident, Huang never idle, accept fashion magazine interview, served as moderator of the golden rooster and hundred award, alone to Hangzhou sports brands for a ribbon-cutting ...
And other CCTV moderator sane, rigorous style, Huang was a bit. Clear-sighted look out, Huang: this is a self hype. Take advantage of the increasing exposure to constantly enhance their brand image. There is no denying that explain the door after the incident, Huang's brand image, popularity and reputation of the best has reached. So for him, you do not find better opportunities, but also to explain the door event when? more like fuse, and eventually out of CCTV is logical.
Of course, for most media practitioners, CCTV is undoubtedly the most ideal platform, CCTV has achieved a lot of keepers. So go out looking for additional development of CCTV, need a lot of courage, Huang will undoubtedly take fully into account the opportunity cost (a business loss levels of business expense). Recently, Shanghai Oriental TV, Hunan TV local stations have to throw the ball. Although not yet formally looking good but under house, Huang has successfully implemented a restructuring, business value has been fully affirmed.
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