Monday, December 20, 2010
Kitchen table food market, where brand virgin?.
<P> Kitchen table food brand series of two </ P> <P> major categories only have a big market in the big brands in the category before being bred. .</ P> <P> table in the kitchen, the food market, which category is the brand virgin? Which category market potential, the most potential to create big brands do? </ P> <P> blessing to "food brand kitchen table" issues .Group of Experts on the kitchen table all major food categories studied, from the market capacity, market concentration and market opportunities, consumer demand for the brand level three of these categories were assessed and analyzed the following seven selected .kitchen table kind of food categories, please focus on entrepreneurs. .The seven categories of food is the brand of virgin land, with a bigger potential market big brands. .Specific analysis as follows. .</ P> <P> the first category: the staple food and all kinds of small grains </ P> <P> market capacity: ★ ★ ★ ★ ★ </ P> <P> market opportunities: ★ ★ ★ ★ </ P> .<P> consumer demand for the brand: ★ ★ ★ </ P> <P> 1, rice </ P> <P> China is the world's largest producer and consumer of rice, 65% of the population in rice .staple food, rice demand in the 240 million tons annually, accounting for market dominance is the bulk meters, more than 7,000 rice processing enterprises, small package of rice brand total sales of less than 2% of sales, the industry presented " .small, scattered, low "situation, industry concentration should be strengthened. .</ P> <P> in the market, the early rice brand, but the lack of leading brands. .Arowana rice, rice, although the brand of loud Fook Lam Moon, but one is just entering the rice industry, on weak footing. .Second, the brand is the brand extension, the emergence of professional brands may not be able to hold on to status. .</ P> <P> brand one of the few, the lack of brand approach, the so-called rice brand in the Northeast, Anhui rice, Thai rice so that the origin of the brand, or high-quality rice, Chinese rice that seemingly far-fetched the brand, brand .not strong, the brand is not high gold content. .</ P> <P> market began to call the brand of rice. .On the one hand, "毒大米", "Chen Hualiang" and other events to promote consumer demand for the brand of rice, on rice nutrition, more concerned about safety. .On the other hand, the Japanese "Koshihikari" rice to about 99 yuan per kilogram price into China, shook the rice industry, the company's passion to create high-quality brands of rice were lit up. .Rice consumption pursuit of quality, taste, appearance, high quality factor, the time has come! </ P> <P> "Space Nutrition rice", organic rice, embryo rice, enriched rice, rice, wash-free rice and other functional emergence of new .concept after another, and even packaging deformity appeared Shanghai price "porcelain rice. function can have, the concept can be, but most of the market liquidity, need for common quality rice three meals a day, most in need into the brand! strong enterprises, especially .the main battlefield in the difference! </ P> <P> Bai Meiqing Chinese Food Industry Association, said the rice industry is quickly catching up to other industries. the future, China's rice industry will increase the integration efforts, unwavering .to take the big brands, big markets, large-scale production of the road. food giant launched Arowana rice, rice, Fook Lam Moon has begun to struggle in the market, the brand of rice era. </ p>.
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