Li Ning: lying in the nest edge ball on a great brand.

<P> Key words: Bird's Nest Olympic brand Li Ning, marketing the evening of 8 August 2008, Bird's Nest in Beijing over the Olympics a huge commercial edge ball into the sky, that is carrying the torch to light the flame volley stepping Li Ning! .</ P> <P> few days ago wrote an article called "businessman Li Ning's Olympic marketing technique." .The article mentioned, Li Ning, Olympic Games in Beijing in this session of the competition sponsors lost money lost a strong international sports brand Adidas, Li Ning, and not the slightest discouraged but has taken a series of "Quxianjiuguo" strategy, .actively carry out Olympic-related "atypical marketing" strategy. .Just after losing the first 3 days, Li Ning has with CCTV Sports Channel entered into an agreement, the agreement ,2007-2008 column and the event broadcast show host and journalist photographed wearing Li Ning clothing when required. .This means that, during the Olympic Games in Beijing, as long as the CCTV sports channel to open, Li Ning's Logo will jump into the audience of your eyes. .This is a clever "perpetrating a fraud", very cleverly escaped the strict barriers to the Olympic intellectual property, unique way to get close to the Beijing Olympics. .Therefore, Li Ning and Mengniu and other loses Olympic sponsor qualified Chinese companies have, been dubbed the "Olympic Committee rub" ("Olympic Committee marketing edge ball"). .</ P> <P> With the growing Olympics approaching, the National Olympic Committee of such behaviors were more severe vigilance and investigation. .CCTV contract for the Li Ning, Tencent signed four Chinese weightlifting team official blog set up practice, the Beijing Olympic Organizing Committee Senior Advisor, Olympic Economy Research Association, Wei Jizhong clear: "Whether or Tencent Li Ning, deviant actions are in progress .. I think, first, it is deviant; Second, there is a difference between deviant and illegal. It is not the extent of deviance has come against the law? it to organizing committee to investigate. But I think as a business ethics .speaking, it is deviant. "CCTV host sponsor Li Ning apparel for practice, Wei Jizhong commented:" It can sponsor, but involves the Olympic Games, the Olympic Games logo appears, Li Ning's logo should never appear, limits on .Here, this point is very clear. "</ P> <P> surprising is that in the eve of the upcoming Beijing Olympic Games, Li Ning, the Olympic Games take the initiative to declare the termination of some act of walking a fine line. .His final victory over his business ethics, business intelligence? .</ P> <P> 2008 年 8 August evening, attracted worldwide attention in the opening ceremony of the 2008 Olympic Games held in Beijing Bird's Nest. .With the lights together, has been speculation that the Olympic torch has finally revealed the face that once the "Prince of Gymnastics" Li Ning! .</ P> <P> Li Ning, the sky, carrying the torch in the air and moving forward will be the last Olympic torch lit at high altitude. .I believe at the moment, the heart is probably the most bitter than Adidas. .Because of this moment, there are 40 million people around the world eyes are focused on Li Ning's body, which is the same name with the Li Ning sporting goods company, will undoubtedly bring huge commercial brand value. .</ P> <P> This is probably the largest one in the history of the Olympic economy business walking a fine line, but can only 哑巴吃黄连 Adidas - 有苦说不出! .Because you can only prepare for the Olympics Li Ning excuse me, but I can not stop Li Ning, the Olympic Games approached. .As the main torchbearer, Li Ning, a well-deserved - he has a brilliant sports career, in the 17-year gymnastics career, won 106 gold medals the Chinese Communists in 1987, Campaign Committee, the International Olympic Committee was the only Asian member, and is the most authoritative sports .International Sports Press Association news organizations as "the twentieth century the world's best athletes," China has become the only person entitled to the award. .At the same time, Li Ning, a sports athletes and from the sports apparel industry morph into a commercial giant, continue to challenge ourselves, constantly breaking, and fully embodies the Olympic years, "Faster, Higher, Stronger" spirit. .</ P> <P>, of course, to have such a brilliant sports career, and also that such a brilliant sports career, and while such a big opportunity of epic proportions, perhaps it is only one Li Ning! .</ P> </ p>.