Maotai prices flying again, "directed" to be?.

<P> 【World Executive - Brand Channel】 evening of August 11, reported a first-half Maotai advances from last year by 13 million, an increase of 200%, is expected to end in advance will be close to 50 million accounts .. .At the same time, close to 53 degrees Flying Maotai 1,200 yuan, exceeding the requirements of Maotai the company 730 yuan in early limit orders. .</ P> <P align=center> </ P> <P> to win this road FMCG Marketing Consultant Senior Consultant Mu Feng had the question: Maotai continue to hunger in the marketing, control the amount insured, control of distribution .commercial shipments. .Maotai advance that the first half of the 13 billion of goods not issued, which to some extent the high-end wine market will artificially increase the supply and demand, which is an incentive for some time ago Maotai prices. .</ P> <P>, of course, the retail price of Maotai soaring to a number of reasons, including dealers, investors, with supply and demand, prices induced by food prices and all the expected stir. .Maotai in which the role as "the matter concerns", in fact, seems to have become the interests of their community, because we are all benefiting parties. .</ P> <P> to Moutai is even more emboldened "to buy the drink Maotai Maotai, do not buy drink Maotai Maotai." .Maotai as gifts share of consumption accounted for a large part, many gifts to individuals or units of behavior. .It has a consumer psychology is the gifts have to get the shot, often more expensive, the more likely hand out, the more face. .Send Maotai are basically used to maintain the important feelings, and you will not be blocked by several hundred dollars of their enthusiasm. .In addition, even if bought drink consumers, price sensitivity is relatively low, they see the brand and taste. .The consumer groups and consumer psychology, will boost a certain extent, the retail price of Maotai. .</ P> <P> stir in addition to supply and demand and investment, there is a subconscious recognition of consumers. .Because food prices and other consumers know, the one asked why so expensive? For various raw material prices, the cost rose. .Some consumers subconscious will accept this explanation. .This is also the dealer price of a laissez-faire Maotai reason. .</ P> <P> Maotai that would have been skyrocketing all the way down? Year Maotai retail price has gone up several hundred dollars, or about double. .Because national income is increasing, food prices rise, production costs are also rising prices ... ... ... Maotai room and space is yes. .But when consumers can not afford the time, prices are subject to certain curb the momentum. .This requires market adjustment will take time. .</ P> <P> Although Maotai market price were prohibitively high, but the first half of the growth performance of only 11%! Fact, did not increase ex-factory price of Maotai, is the difference between brokers, investors, make left. .Maotai let dealers make money, so the market is stable, then price increases, downstream along the boat, the dealer will be no complaints. .Maotai this trick in disguise must say the way it must push prices! 【World Executive - Brand Channel】 </ P> <P> more micro view, see Mu Feng Sina Bo: http://t.sina.com. .cn / mufengyingxiao </ P> <P> Author: Mu Feng, marketing planners, advisers partner wins Road, FMCG Marketing, Senior Consultant, Consulting, deputy director of Beijing Fire Dragon, former director of brand planning in China, more than 50 .family financial media commentator, writer or columnist, is committed to digital brand marketing, new media and traditional marketing plan and practice the depth of integration, in the wine, food, beverage, FMCG and other industries have long-term research ., hands-on experience planning and brand promotion, has served in Tsingtao Brewery, Double Star, Patriot, Dan posture Japan, Pride of tobacco, the State Environmental Protection Administration, China Paradise, Yishou Garden bee, nurturance network, IZO business video, lucky star .Online and other customers. .Tel: 15001104539 MSN: pinpai2000@163.com QQ: 1419955234 E-mail: zhengheyuyingxiao@163.com </ P> </ p>.