Nanjing Road: new China "concession"?

Keywords: Nanjing Road: new concession local brand brand in China

In 2007, the new year, ought to have ambitions.

I heard that metersbonwe, Nigel grass set, three shots and other brand with a lot of money in not found on Nanjing Road shops, original shops to go with the local Government of "planning" and no longer be able to renew. These brands in Nanjing is "please" out of the game, there is only one reason: Nanjing Road to be into "international shopping landmark district," but the "old-fashioned" and the positioning of Nanjing Road, and therefore, bye-bye. Instead, the well-known international brand is "."

Know it, then see everyday in the major newspapers of the "do not go unusual road" metersbonwe full-page ads, full page red bright, festive in much heroic tragedy. Don't go unusual way of American Tess nation prestige, this time, it was the local Government of the "internationalization" of this "unusual tricks" choke. Who let you be born?

To say that these three brands are doing very good local brand, is the industry leader. Local enterprises to have their creativity, marketing, sustainability and not too much, and this needs to be elite brand is encouraged and protected by the Pack. China is a large market – a market that is the Chinese and foreign brands, but don't forget, this big market first, Chinese people's market, is China's domestic enterprises "lndustrial and" market, is the enterprise's survival and development.

In the "independent innovation" and "harmonious society" in the background, the original of the local enterprises of sabre-rattling should first of all in their own home was abandoned, that did a bit of a let people as a lump in the throat. Take a look at our neighbours Korea, why their car industries, communications industry the ability to quickly expand and preemption international market become a well-known international brand? see there full street Benz is modern and KIA cars, see staff are SUMSUNG cell phone, perhaps you can understand a second. This of course is not a Korea automotive and communication tool rise only reason, I would like to remind you: first of all he had to love themselves, he had to pull myself away.

There is also a concept, and every ye maozhong this confuses, what is the "international shopping landmark area?" or even, in the end what is the "internationalization"? ask this question I ask from a mind to give a more likely to be some officials spanking the answer – the nation is the world. Lung Ying-tai had questioned the domestic many monuments destroyed, street reconstruction, architectural styles, that is the United States and France have been thought to China to see creature another New York or Paris? I see, this shopping street are also available such questioning.

Envisaged, Nanjing Road, Tiffany, Chanel, Gucci LV, world, who is going to consumer? France people here as in the Champs Elysees Avenue, the United States the people here feel clearly is in Fifth Street, United Kingdom people think there is taste of Oxford Street ... These foreigners here shopping? chariot Lawton, very high tariffs, they will not be so stupid. So Chinese people? it is said that East Nanjing Road has been valuable for "free city" of the "abortion no fiscal flows" headaches, coming and going to the bustling pedestrian has so far failed to bring to the business of operating income, per capita consumption here low let local governments are quite cold. Then, the "internationalization" of the city of Nanjing Road there are?, how many people can gracefully consumption million coat, several thousand dollars of shoes, there are three per ml, equivalent to 500 dollars perfume?

It is not a question of high-grade on Nanjing Road commercial or, internationalizing or not, the problem is that the purchasing power of the Chinese people.

So, want to let anyone rich, who want to develop?

Taking a step back, assuming that the international first-line brand will let Nanjing turnover revenue soared, commensurately, then our national brand and go where and why are they in their own home will not be able to place first month in the Golden business district in gets Enterprise strong capital. Then step back, Champs Elysees, Fifth Street is not France brand, United States brand? I'm not pursue Government protectionism, just hope that an open, cutting-edge brand positions to press "fair, just and reasonable" principles.

Perhaps ye maozhong this importance is a narrow nationalism.