Can't imagine, if you do not press sectors, a birth date but 7 years history, the annual turnover of only 8 million overseas television media that can so quickly in the world of Chinese audience, build a distinct image and brand. More importantly, it consistently to play such a role — a global Chinese satellite TV. It is called Phoenix TV.
31 March 1996, officially launched by the Phoenix TV, "today the Asian" and "Hong Kong satellite TV" the 45%, Bank of China's Hua ying international group holds another 10%, the three established Phoenix TV co., Ltd. to operate original "satellite TV" in addition to Hong Kong, Taiwan region other than Chinese, the Chairman of the Board of Directors as Liu Changle, and Chief Executive Officer. Although satellite TV earlier in the continent already has more than 30 million customers, however, only Hong Kong Phoenix as a whole in Mandarin Chinese, 24 hours a day and night broadcast on television, "banner" after the risk huge, competitive television media market, as a non-dominant media of Phoenix, must from the outset for a brand based on the road. But in a sense, this means that you want to start from zero.
From the perspective of game theory, adventurous innovation will be the rebirth of the Phoenix that forces captured the market share of emerging from the best policy, it is about the only way. But from this point on, the understanding of Phoenix during the ensuing seven years of adventure and innovation, and it's hard to date, Phoenix a series of adventures and innovation strategy to win the obvious success.
Identifies creative
Logo is a commercial TV station identification of the most important, but the logo is in charge of the Phoenix unique to each seen people are very impressive. Look, Phoenix is like the traditional figure of the Chinese Dragon, tradition represents the nation's discourse, however, is only as Yin Yang,, in the East between ideology and Western ideology, Phoenix and achieved a delicate balance, and the abstract, the Phoenix's logo in Chinese traditional and closed ideology was found in the entrenched by the yin and Yang, the two birds consisting of logo, all ports are open and not closed ... In this process, along with the logo of the music is hypnotic whispers, in the heart of the ceremony and scrub.
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