Tuesday, December 21, 2010

Share in China Eastern Air: incredible marriage proposal in mind.

According to the world brand laboratory http://brand./report: now decided the prospects of key issues dongxinlian is not new airlines, China Eastern Airlines Co-operation will, instead, SIA is willing to increase the purchase price, to seek to China Eastern Airlines shareholders voted in favour of sufficient number

2007 China civil aviation industry's first hot events than "dongxinlian" is, in the CNAC, China Southern also has stage debut, this love has evolved into the corners of the triangle or even falling in love. In 2008, this complex romance trend will undoubtedly affect the development of the Chinese civil aviation industry.

February 27, 2008, Eastern Airlines announcement said the company's Board of Directors decided, in the navigation group in the Hong Kong subsidiary CNAC limited recommendations for cooperation will not be further considered. The company will insist on introducing strategic investors, doing fine and strong air transport industry.

Notice that the suggestion that China Eastern Airlines new aviation cooperation programme on January 8, was rejected, CNAC limited 18 January to China Eastern Airlines Board of Directors of the investment to China Eastern Airlines and China Eastern Airlines enter strategic partnership proposal ". So far, China Eastern Airlines for CNAC Middle East cooperation proposals finally has a more definite answer.

Notice for China Eastern Airlines, Singapore Airlines spokesman claims that company on the Eastern Air 3.80 per share proposed acquisition is still valid, there is no issue new acquisition proposal.

One side is the ideal new route would not increase the purchase price, the other side then refused to frequent the CNAC flirting. China Eastern Airlines reorganization apparently got bogged down, but this also means that a new round of the game's start. China Eastern Airlines and new routes can eventually changed my shoes, the ability to dream, who will become the final winner, is still a mystery.

Fog in China Eastern Airlines, their reorganisation of course?

China Eastern Airlines: resist in navigation?

China Eastern Airlines announcement stated that for the CNAC had bid, the Board of Directors of the company conducted a careful and thorough discussions, and consulted counsel Ying-ming lawyers and financial advisers shenyin & wanguo Securities Co., Ltd. in the comments, not be considered.

China Eastern Airlines Board of Directors believes that the CNAC limited in making recommendations to the company's entire process, as well as the communication method that does not display CNAC limited cooperation with China Eastern Airlines have sincerity, nor does it show the CNAC limited cooperation with China Eastern Airlines has made a deep and thorough planning.

More acute in that public notice also refers to China Eastern Airlines takes note of the analysis of the legal adviser and prompts the company need to be aware of the risk: CNAC's proposal does not have any formal offer of legally binding, and in law and in the future there is a significant and approval of uncertainty, which makes China Eastern Airlines Board of Directors decided to CNAC programme.

In addition, the financial advisers believe that China Eastern Airlines, China Eastern Airlines introduced strategic investors is the fundamental purpose of the introduction of international advanced management experience, enhancing the company's management, operational efficiency and profitability, and enhance our international competitiveness, to maintain the company's long-term interests of all the shareholders and CNAC limited or its representatives of the interested party does not enable the company to meet these expectations.

Although China Eastern Airlines announcement late in coming, but its core content areas with China Eastern Airlines did not stand before the big difference is questioning the CNAC sincerity, procedures and management experience.

Some analysts on the Shanghai State law indicates that, although China Eastern Airlines is still preferred the hen, but their refusal to the CNAC for additional explanation. Because in a sense, the challenge is to raise the price. Although emotional stresses, China Eastern Airlines is that you do not want to cooperate in the Middle East. But in the hen is still uncertain future, introducing CNAC Eastern Airlines will probably be the last resort of choice.

Therefore, China Eastern Airlines refused to CNAC Bulletin which is very rich in meaning. First, you can hang on new advances, new routes and the expression to continue cooperation. Second, the CNAC "--" to respond to and prevent against CNAC broken China Eastern Airlines and new routes. Third, if the CNAC to notice against China Eastern Airlines, on the proposed content and programs adjusted to display in the Middle East cooperation enough sincerity and feasibility for China Eastern Airlines, which is also a good selection of suboptimal. This can also be regarded as China Eastern Airlines in their retreat, or open a new route planning, issued a hint. Thus China Eastern Airlines announcement actually does not demonstrate, CNAC has been kicked out of China Eastern Airlines.

New route: discard or fare?

New 8 Nitto is not cooperative programme, SIA has repeatedly stressed that no dongxinlian sent more gifts and presents, it will not be added to the price war. February 18, SIA President Ronald% in Singapore said: "at this stage, our acquisition offer is still valid. We have already said, our pricing is completely reasonable. ”

"The new route would not increase the purchase price is equal to direct up to China Eastern Airlines of acquisitions. "Some analysts think so. However, the new aircraft will fell in love with China Eastern Airlines, concede after long? face few have entrance to the big cake, SIA will choose to discard, or choose the fare?

In fact, the new terminal in multiple declarations does not increase at the same time, never give up. On the contrary, new routes to China Eastern Airlines has always maintained a strong interest that the transaction would still have to save room for the new route will not give up cooperation with China Eastern Airlines.

For China Eastern Airlines this almost to the mouth of the fat, SIA is avocation. Because, for the new route, "in cooperation with China Eastern Airlines is also meant to international routes-new routes to China Eastern Airlines to Shanghai, Wuhan, Kunming, Xi'an is the hub of a large domestic route network, in particular, it may, China Eastern Airlines to enter the aviation hub in Shanghai. "Beihang University School of Economics and management Professor Zhang Ning of the Shanghai State law says.

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