Sichuan Earthquake Donation Why list the most talked about real estate.

<P> Wenchuan after the earthquake, the whole country into disaster relief, donated for the ranks, many real estate companies is also the first time, money money, resistance effort, rapid response has been recognized by the community. .However, some companies are slow to respond, even donated some money, has also been questioned without sincerity. .</ P> <P> Although donations are voluntary, donate donate a small matter, as is a love, but why the real estate business is slow to respond, or to donate less to be more concerned about this? .Real estate business do not feel injustice, may find the reasons from their own. .</ P> <P> donations are tax and non-state problem, is the ability to donate donate a little problem, do not expect, but in the face of this catastrophic disaster, the real estate industry dummy words softly, and indeed can not be said .a few words. .We look at two charts: the Chinese Red Cross had announced the "South snowstorm corporate donation list", the Mainland enterprises real name for 52 donation, donor, mostly consumer goods businesses, large enterprises and the financial sector the central level, not to .real estate as the main business of the corporate donations; while the other top ten rich list in China, half belong to the real estate developers. .A real estate company in sales over 52.3 billion yuan last year, net profit more than 4.8 billion yuan. .All the contrast, it is hard to believe that the real estate business "can not afford." .Therefore, those skilled past show, hobbies speculation, real estate speculators like paste, the public its more "look" is very natural. .</ P> <P> I can not be alone to assert that the real estate business in the end they have the ability, there is no best, however, to analyze objectively, there is also the possibility of one kind or another, some of the scenery of the real estate business in the past may be .false, good facilities in the past may be false, the previous rough may be weak. .Is it really a lot of real estate companies are encountering financial pressure on tight chain? .Self care less, but how can others do care! .</ P> <P> take into account this situation, the real estate business is even more need for self-reflection, why people always think you are a large fortune, earned pours? .Why do you have to donate more, people also feel it should be, or could more? .This actually reflects the real estate industry, real estate companies in the public mind the social image can be very bad. .This is inseparable from the performance of the usual real estate developers, such as some black-box operation is often criticized, cover dish, fried dish such acts are considered to be one of the culprits pushing up housing prices, and now day by day the price is high .concentrated focus of social conflicts. .</ P> <P> an industry public image is not formed by a day to reverse the negative image is not twice by a donation can be effective, this requires the joint efforts of all enterprises within the industry, I hope the real estate business and able to .incident in the public as a mirror of its concerns seriously according to a photo image of their society, to seriously consider their social responsibilities seriously think about how they will learn how to make money "to spend money." .Of course, other than those contributions, and sincerely support the disaster area the real estate business is not included. .</ P> </ p>.