Monday, December 20, 2010

Siemens, Samsung, and Nokia's experience--innovation-oriented

Siemens: invisible innovation

The world's largest software company is which? "is not an IBM or Microsoft," Siemens (China) co., Ltd. Technical Department Director, Martin Shaw (Martin Scheurer) doctor told Fortune (Chinese version), "to software developers and development each year, the number of software should be Siemens. "Siemens development and production of software called" embedded "software, combine Siemens products (such as its renowned medical and automation devices).

Similarly, there are a lot of people think that Siemens is an innovative company, Siemens (China) company Cerberus Yin SI (Ernst H. Behrens) do not hesitate: "Siemens in products, systems and solutions based on innovative technology hard to the general public aware of, because most of our business is concentrated in the field of infrastructure. "For example, Siemens is advanced power technology's main suppliers, but only the industry understands this point: even let power generation efficiency a few percentage points of the" subtle "technology improvements are great progress.

Siemens is a diversified enterprise, business covers the information and communication, automation and control, power, transport, medical systems, household appliances and lighting, seven core areas. Broad product line is the Siemens seldom considered innovative company of the second reason, Bay Yin SI said, "a type of innovation distinguish the Siemens is difficult. "Currently, Siemens in China established over 40 trading enterprise, its product line of complex pilots.

We take a look at the data. In 2003, Siemens has created the 7,000 invention, of which approximately 2/3 of the invention will be patented. Moreover, Siemens now sales of 3/4 product development for the past five years. Siemens now owns patents over 45,000, is Germany's largest patent applicants, ranked second in Europe.

Siemens has a report on research and innovation in the window of the future magazine (Pictures of the Future) per year for companies locating in the seven core business areas of future scenarios for speculation and conjecture. As in the latest issue of the next window, Siemens speculated to 2030 human energy will come mainly from natural gas, natural gas and coal, and other energy sources will be translated into the transmission fluid, and power plant will achieve CO2 zero emissions, greenhouse gas inventory and isolation technology would be greatly improved. Edit window of the future magazine is the Siemens Corporate Technology Department, which is the most important Siemens innovation drive.

Although Siemens's seven core business group has its own research and Development Center, but they are primarily engaged in own business of product development and innovation. The company technical department not only on the basis of these business group needs for research and development, but also for basic, forward-looking technology research. The company Technical Department the first type of research and development funding from various business groups, representing Technology Department all RD of 65%, while the second type of research and development funding is provided by the Corporation, and accounted for all research and development funding of 35%.

Siemens China company Technical Department was established in 3 years ago, and was previously the business group's technology sector already exists. Like other multinational companies, research and development of Siemens in began also primarily for product development and debugging. After the establishment of the company's Technology Department, after two years of the period of observation, Siemens decided in China Foundation for research and Development Center, next year the company Technical Department will present 20 people increased to about 200 people.

In recent years, Dr. Martin Shaw visited many global or China's leading research institutions and universities. He admits, if from a global perspective, in China's innovation in other places in the world, sooner or later are already exists in China is not the kind of new stuff, which has not reached the full development of the invention of nature. However, China has a brand new creative innovation, because China is a global leader in the market, have excellent human resources.

Siemens believes that innovation is the ability to successfully market implementation of new ideas and creativity. First, researchers will propose 100 creative, but in the end-to-market may have only a few, so creative selection process is very important, but China is now the level of research and development in this area is still relatively low. Xiao Martin led the company technical department recent major work, just select the appropriate technology-not necessarily the latest technology, but rather into China and to market technology, one of the aims is to promote research and development of Chinese filter creative level. Xiao Martin believes that in the next five to ten years, the innovative nature of the invention will appear in the Siemens China, he hoped that China can achieve truly new ideas for research and development level.

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