Starbucks into soya is the protection of culture?

Keywords: Starbucks Palace of the Forbidden City cultural brand

A network blog throws "Starbucks" controversy, combatant include domestic and international media, academics, friends ... Arguments relating to ethnic, cultural, commercial, value ...

Scholars said: "more than Starbucks, all shops are in the Palace of the Qing dynasty"

At the beginning of the new year, a cafe overnight became the focus of attention.

It's special in that it opened in Beijing's "forbidden city", and push it onto the air waves, is a story from CCTV anchor "Bowen".

January 12, CCTV moderator Rui chenggang in your own blog in the author pointed out, as the "unrefined cooking culture represents the symbol of" Starbucks to the Palace, are "on the Chinese traditional culture ruined." He also in his own name to Starbucks CEO Jim · when Nua (Jim Donald) issued the "protest", it will withdraw from the Museum Shop.

The article came out that caused a sensation on the network, the rapid breakthroughs hits 50 million.

14, Starbucks CEO Jim · when NOK on the "protest" Rui wrote, that "six years ago, was at the invitation of the National Palace Museum in the forbidden city, Starbucks opened the store," and had to "adapt to the forbidden city environment made serious efforts", but did not mention whether it will withdraw shop.

After Starbucks China related official said, the shop has been very low key operations, and Starbucks and signed an agreement between the National Palace Museum, there is no question of considering withdrawing shop.

19, people published the article the Rui chenggang, subsequently, domestic hundred media to be the focus of this event, Guangming daily, Xinhua News Agency, CCTV and other mainstream media are devoted to the reports; and internationally, including Reuters, CNN, BBC, the financial times, Forbes, Wall Street Journal, business week, time magazine, the Washington Post, and so on more than 250 + foreign media have also been reported.

Raised such a sensational effect, Palace of how to have a Starbucks? 24 January, the China economic weekly "interview with reporter enters the Museum field.

The Palace as "King"

The "Palace" Café has been in existence for six years, is the world's largest coffee chain Starbucks in China mainland in more than 200 stores. Today, although it is not possible to jump to "world's most famous Starbucks" judgement, but definitely can be regarded as "one".

Can journalists find the famous Cafe is not easy, even out of the many guided tours of the Palace, and some don't even know where Starbucks. Reporters asked several times, a lot of trouble, it found the very "secret" of Starbucks.

The Starbucks is located on the South side of the forbidden city and the Palace of the "nine-Ching dynasty room" piece, there is no sign outside the store, the shop also has no large signs, shops selling souvenirs is next to the counter.

Shop small than imagined, the total area is only a dozen or so square meters, in addition to the counter, as business area, and there's 5 square meters, two compact little table, five wooden chair, as long as four or five people simultaneously entered will be embarrassed.