Stock Watch Olympic dreams desire no hope of obstruction of Li Ning.

<P> Keywords: Nike, Adidas, Li Ning, China's Olympic dream sports apparel company Li Ning Company Limited (Li Ning Co.) Olympic plan has been nipped in the bud, which also includes the Olympic Games for the provision of CCTV sports channel .Clothing an agreement. .</ P> <P> While in the local market, Li Ning's Olympic spending less than Adidas (Adidas AG) and Nike (Nike Inc.), But it neatly on to the next, or some agreement to share .times Olympic feast. .Agreement with China Central Television is a marketing strategy, it will hook-shaped signs with Nike is quite similar to the Li Ning "L"-shaped logo on tens of millions of Chinese television viewers watching the Olympics before. .This will help to compete with Adidas and Nike, Adidas, the Beijing Olympic partners, Nike, the sponsorship was a lot of athletes. .</ P> <P> But now, Li Ning, the company's L-shaped logo on the mirror during the Olympic Games the opportunity will be reduced a lot. .</ P> <P> The company said the CCTV studio during the Olympic Games host and guests will stop wearing clothes identified with Li Ning, until the end of August; but press reports at the scene can still wear Li Ning apparel. .</ P> <P> Li Ning with CCTV 5 (now the Olympic channel) of the agreement began in January, was originally scheduled end of the year suspended. .Li Ning Company executives had previously said the agreement would not encounter problems. .</ P> <P> marketing agreement for such hidden for those who did not become an Olympic sponsor, but hopes from the world's biggest sporting event of this slice of the entities. .Beijing Olympic Games on August 8 opening ceremony is expected to become the first to attract 1 billion television viewers of the live sports event. .</ P> <P> state-owned television stations and close agreement between the Chinese companies suddenly appeared hidden variables is undoubtedly marketers warning: This time, the government appears to be the real thing on the implementation of the sponsorship agreement. .</ P> <P> experts say, companies must be careful to avoid upsetting the Chinese government, or may be at risk to their own business growth in China. .According to sports marketing agency Octagon, said the Beijing Olympic Games a total of about 15 billion dollars in sponsorship fees, about double the 2000 Sydney Olympics in 2004, more than three times the Athens Olympic Games. .</ P> <P> Beijing sports marketing consultancy R3 head of Greg? Paul (Greg Paull) said that before the Olympic Games Organizing Committee of the check that the power of marketing is very little hidden, but the Games have been some .change. .I do not see any company violates the rules, or infuriating the Chinese government. .</ P> <P> example, although the IOC (International Olympic Committee) and the organizing committee can prevent fraudulent use of the Olympic Games logo, but they are difficult to control the consumer's mind. .R3 in April according to a survey conducted in China, consumers think that the closest relationship with the Olympic Games, the 10 brands, four of which are not Olympic sponsors, which is Li Ning, Nike, Pepsi (Pepsi) and Mongolia .dairy cattle. .</ P> <P> June of this year, Beijing promises greater efforts to prevent the Olympic Games this summer, more than 60 non-official sponsors ambush behavior sponsors. .Marketing Department of Beijing Organizing Committee Vice Minister Chen Feng told reporters this month, suggested that China's media to publish reports in the Olympic Games partner or sponsor advertisements, there does not allow non-Olympic partners, which is considered to be directed at the Central Li Ning .television agreement. .</ P> <P> According to informed sources, the non-sponsored activities during the Olympic Games in Beijing will also be more difficult to get approved. .</ P> <P> not change the agreement provoked a great response in the outside world. .Li Ning is responsible for public relations firm Ruder Finn Asia, said Ricky Wu, senior consultant, is not explicitly Olympic authorities to abandon the agreement of the company, is Li Ning Company to voluntarily reduce the use of the Olympic Games the best opportunity to show their purpose is to respect the Olympic Games .theme. .</ P> <P> IOC spokesperson Emmanuelle Emmanuel? Mo Liao (Emmanuelle Moreau) said that the International Olympic Committee will work to protect the rights of its partners. .CCTV declined to comment. .</ P> <P> Nevertheless, those who do not spend money to become official Olympic partners, the enterprise may also share the Olympic feast. .While Adidas paid over 100 million U.S. dollars to become the official supplier of sports clothing, but rival Nike in China by sponsoring a number of sports associations and athletes such as Liu Xiang still get a lot of opportunities to demonstrate their use of the Olympic Games. .110-meter hurdler Liu Xiang, Yao Ming is one of the most well-known outside of the other Chinese athletes. .</ P> <P> This means that when Chinese athletes crossed the finish line, or shooting, the audience will be more to see the Nike logo, instead of Adidas. .This means that Nike has a lot to show their opportunities, because, according to PwC (PricewaterhouseCoopers) to a report released this week, China is expected to exceed the total number of medals the United States, ranked first. .</ P> </ p>.