Keywords: jiaduobao wanglaoji earthquake donations of stock two weeks ago, I wrote an article discussing the face of the incident, the enterprise should be taken of the marketing strategy of Bowen, for disaster relief in Sichuan wanglaoji sudden popularity, made a guess, that is the charity donation $ wanglaoji, behind the high people planning. Contributions, the wanglaoji out-of-stocks, gun cargo news constantly, it is estimated that a lot of pushing. Only speculate that there is no clear evidence. This two-day sees an Internet user statistics, confirms this guess is right.
In contributions, paste it over the post article 148, the forums and contribute to the wanglaoji post, basic are contributions made by ago 18 hours. These posts are not reproduced by the traditional media, using users IP, post content similarity is IP repetition rate is very high. Issued from traditional media-related news, only a very few of Chongqing morning news, etc. And Chongqing morning news coverage is validated online rumors. There is a saying, in this incident, wanglaoji adopts webmaster marketing tactics. By posting content and attention, given the Commission. In the greater density and energetic, plus consumer mentality and on-loving fermentation and became a news event is inevitable. Even many of the overseas Chinese media have also come to reprint and follow up, their influence can be seen.
Analysis of heavy borrowing wanglaoji marketing events, and not to belittle enterprises. Can charity and business are closely linked, a win-win, or even win, is the ideal of a situation. How to use the network and the network for the soft article marketing, Internet business need of new topics. The Internet is the purchase of most powerful one group, and the network marketing costs low and broad dissemination of more strengthened the marketing advantage. Unfortunately, many companies do not pay attention to the Sales Department, also not aware of the changing times. In the traditional media 's, the history of jade on bar is the soft article marketing genius. Since the Chinese Han card, Shi Yuzhu engaged in basic is not much value to the Community industry, but it is precisely because of the success of its marketing, makes almost no he couldn't sell products or services to sell out. In the network era, large mouth song Zude is genius. Network Bo is point Kat rate and the rate of interest, song Zude's blog popularity chaowang, far from the strict rejection to the rear of the blog. Insults, applause, but will not affect its fame. With the popularity, does not mean that Member. But no one, absolutely no member.
Business owners, marketing departments, are you ready? ready to set off?
No comments:
Post a Comment