Unveiling the Kodak exit inside the global sponsor of the Olympic Games

Keywords: Kodak Kodak exit Olympic global sponsor of the Olympic global sponsor of the Olympic marketing

Olympics 2008 worldwide partner of the words are still hanging in Kodak's Chinese home page. While the above signs with phrase: nature's way, stand back ...

2012 Summer Olympics 12 global partner list not day will be out of the oven. And at the same time growth and Olympics experience rain changing United States Kodak group has announced its formal withdrawal at this point, Olympics sponsorship TOP providers worldwide.

Before last year because Kodak to eight quarter, only one-quarter profit, and this year, each quarter loss and profitable mutual is, therefore, outside the performance of Kodak because guess not offsite, but Kodak (China) spokesman yesterday told the farming business news ", according to the needs of corporate restructuring, Olympic sponsors have not with Kodak business development. Kodak and today's games have changed. The International Olympic Committee to understand this. We have thousands of hundred used film shot photographers services; most of them have now been switched to digital products, rely less on Kodak's current product portfolio.

In the first quarter of this year, Kodak loss 1.51 million, second quarter net profit 5.92 billion and earnings per share $ 2.06. But with the same period last year, the company's net loss of $ 2.82 billion, loss per share was $ 0.98.

Farming mentioned that in the past few quarters, the quarterly loss than profitable quarter, but this is not the end, the main reason for sponsoring the Olympics. The main reason is that now the Kodak is a company that specialises in commercial printing, consumer digital and professional photography, film production companies. This prompted the resources concentrated in more direct customer and consumer marketing activities, therefore some resources need to be reset.

Farming is not worried because Kodak exit, leaving the company than inconsistency, many companies are sponsoring the Olympics for many years, of which many of our competitors. We focus on the implementation of the Kodak digital strategy, execution and our market segments and consumers fully consistent marketing projects. Moreover, in the past, we have invited us in the field of consumer digital imaging competition during the Olympics as a certified photographers services Kodak Image Center with a camera.

Since 1896, the modern Olympic movement since its inception, Kodak almost participated in each Olympic Games. Farming said, in today's digital business environment, companies have more opportunities to invest in a variety of other ways to ensure that the marketing funds directly addressed market segments and consumers. Future, Kodak will continue to adhere to the United States National Association for stock car auto racing Nextel Cup sponsor.

Olympics 2008 worldwide partner of the words are still hanging in Kodak's Chinese home page. While the above signs with phrase: nature's way, stand back ...

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Beijing 2008 Olympic Games Sponsorship enterprise is divided into five parts: Olympic global partners (hereinafter referred to as the TOP sponsor), Beijing 2008 partner, sponsor, exclusive to suppliers and vendors, etc. Which TOP sponsor total including Lenovo Group, 12 companies, and the United States enterprises accounted for nearly half jiangshan, Kodak, Coca-Cola, GE, McDonalds, Johnson, etc.