Keywords: friendly star profiteering friendly star suffered huge gate of profiteering door TV direct TV direct sales products
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The world brand laboratory (http://brand.) Message: the public network of "friendly Star" English learning machines has recently been accused of "profits" in public opinion in the whirlpool. There are media reports in early July, the actual costs just $ 100 Star "friendly" English learning machines, but the market retail price reached $ 998 is naked "profiteering products" from the product false propaganda to corporate profits, more media to join the ranks of the denunciation. Recently, the "friendly Star" behind the TV shopping company Acorn international stand up and express said in a statement, that certain media coverage on TV direct sales product credibility immediately opened the debate. "Friendly Star" whether profits? based on media reports, market retail price $ 998 Acorn international flagship product "friendly Star" English learning machine, product cost only $ 100, Otunnu (SINO) market research company senior research manager presents Mickey, "only for the purposes of the digital learning machine, this lack of evidence", Mickey, cannot simply put the hardware manufacturing costs as the entire digital learning machine product cost, digital learning machines cost also includes software, educational content as well as research and development costs. The real cost is it? "we can be a simple account", Acorn international press spokesman Jiang Yu Fei drawer out a "friendly Star" to show the journalists: "a piece of a built-in LCD screen, 256 MB of FLASH memory, just the two visible hardware cost together, you have more than $ 100. "According to Mr. Jiang Yu Fei, star of" friendly "products using Korea ID, which is not visible in the hardware design, including research and development investment, services, maintenance, etc., the cost is only $ 100 value. "Although the TV shopping product has always been to maintain high profit margins, but costs $ 100 less likely", CCID consulting consumer electronics business unit consultant Yang soldiers thought that learning machines in addition to the features of e-dictionary, also has features such as mp3, "one of the selling price is more than mp3 100 bars". TV shopping industry expects regulators to anyone's Acorn international low profile is the drama of the blame to the media. Faced with this product across the electronics, automotive maintenance, home care, cosmetics, financial software, and other sectors of the TV shopping business, "TV shopping" this controversial industry once again attracted people's attention. "Media denounce ' friendly Star ' actual hidden behind the public on the TV shopping business cohabitation as an overall lack of confidence. "Yang soldiers think TV shopping product General low-tech, over the years, the exaggerated advocacy, cheat and negative case occurred from time to time, affect the normal development of the industry. "Specialized TV shopping companies must earn through television advertising to all of the money, and we take the direct sales and distribution of innovative business models." Jiang Yu Fei so journalists describe the Acorn and other TV companies. World's largest venture capital fund, one of Saif endorsed the Acorn TV, phone and channel plus Internet for auxiliary products sales model, with three months to complete the Acorn investment 4300 million. In addition to the hardware costs, software investment is far from 100 $ to cover. "Friendly star is the only one currently on the market to buy digital memory method learning machine enterprises", Jiang Yu Fei said, get rid of independent design and development, product content relates to intellectual property rights is costly expenditures, such as "friendly Star" built-in "Flash memory" enjoy the lightning memory Act the official publications of the exclusive licensing. With the release of English teaching materials, the province gradually using different English textbooks and teaching material, known as synchronization friendly star in order to achieve real synchronization requires built-in different version, "the 30 provinces in the cost of synchronization, and teaching materials. Comprehensive assessment of a real are relatively complete digital learning machines, the cost will reach several hundred dollars, the friendly Singapore is belong to this area more high-end products ". "If this round of media on the Acorn and industry attention can lead to regulatory authorities of attention and supervision, Acorn's experience is this worth", Jiang Yu Fei admits that certain media coverage is an untrue, but reflects the TV shopping business ecology deterioration, the industry looks forward to the more stringent regulation. Links for United States television shopping also have experienced chaos "in the United States, TV shopping industry has experienced the situation" in China today, the United States electronic retailing Association, the Asian officials Russell pointed out that the United States television shopping industry turning point occurred in the seventies of last century, the spread of television shopping advertising false, participation in corporate behavior disorder, have made the Senate hearings on this, and eventually spawned a series of regulations to regulate the industry, at the same time, the TV industry has begun to differentiate itself, part of the enterprise began to walk "direct sales + distribution" way and continues today.
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