Wrong knife: Sponsored that Liu Xiang is the duplicity no effect.

<P> Tags: the wrong knife Liu Xiang reaction brand sponsors 18, China's "Flying" Liu Xiang at the Beijing Olympic Games men's 110 meters hurdles, announced before the game out of the race because of injury. .This news came out, Liu Xiang, the main sponsor for the first time on the financial position will support business Liu Xiang, the famous brand marketing experts wrong knife that "support Liu Xiang is the expression of a public relations business, the brand brought Liu Xiang .1000000000 impact of. "</ P> <P> Liu Xiang suddenly retire, his endorsement of the major sponsors are the true idea how? .In this site yesterday, the connection of VISA and O'Connell among the enterprises have expressed their understanding of the Liu Xiang, will continue to support him, the wrong knife express their different views, "in terms of the sponsor, 'we understand Liu Xiang .', so just a PR expression, in fact, they have been doing emergency response, Liu Xiang will affect all of their advertising and brand expression. sport sponsorship is to find the gold medal chase, which is the core. "</ P> < .P> Liu Xiang in 2007, has become the largest brand endorsements star, has 14 brands, including: Amway Nutrilite, VISA, Erie, Nike, Bank of Communications, Lenovo, China Post, PVI, O'Connell, Shanshan, .double the money, SITA, Baisha, China Mobile. .Behind the wrong knife that Liu Xiang is a huge brand value chain, "Liu Xiang is the brand brought 1 billion, and this one, there are Olympic sponsors, but also non-Olympic sponsors, though, the recent non-Olympic sponsors .advertising is limited, but the huge cascade effect. "</ P> <P> spokesmen in the choice of whether businesses will consider possible future risks, the risk is controllable? .The wrong knife, said, "I think the risk is not a spokesperson for the core of this incident, this incident is the core of China's sports marketing company that blind" Starchaser model. "From a professional point of view, 'sponsor' and 'sports marketing' .are two completely different words, 'sponsor' is a short-term behavior, while the 'sports marketing' is a long-term behavior, is a platform. Liu Xiang is actually the most influential domestic companies, because most of them adopted a ' .sponsorship 'model, success or failure was one star, not a system siege. "</ P> <P> from the perspective of brand marketing, business how to choose the brand ambassador, the wrong knife advice is," marketing in sports stars .To be professional, not blind Starchaser, but a long-term sports marketing, other, voice and products to find the combination of points, rather than blindly looking for the star halo effect. "</ P> </ p>.