Zhou Feng, a good 29-year-old mayor of applications greatly enhance the effect of Yicheng City Brand.

<P> Text / win channel marketing consultancy partner, senior marketing consultant Dengchao Ming </ P> <P> Yicheng, Hubei, a small county-level city, if not the front after 80 weeks Mori took office, perhaps the town .always will be unknown to the days of plain living and perhaps have been only able to track the development of conventional forward in the crawling like a snail. .Without a strong network of power, even if a bit out of Yicheng the youngest mayor, perhaps within the system Yicheng or only cause a little concern, but can not get the business community, academia and more public understanding. .</ P> <P> no coincidence that the 29-year-old Feng Zhou took office advised the city mayor, has not only become the youngest county in Hubei mayor, and probably the youngest county mayor is the meaning of their representatives .significant and has rich connotation. .More importantly, this matter has attracted wide attention, and interested groups, there is a certain percentage of Internet users culture of high quality, strong entrepreneurial spirit, and have considerable purchasing power and investment capacity, and currently occupy the main discourse .power status 60, 70 after the elites also have a certain understanding on the matter. .Let us call this chain of reactions, "29-year-old mayor of effect." .</ P> <P> this effect can be fully directed to Yicheng brand promotion, upgrading and investment to promote development awareness and other important tasks, these things concerned with the development of the local speed of the next few years. .But how beneficial to good use the effects? How to get attention from the community from the Zhou Feng, who transferred to should the city come up it? And will be advised to the city portrayed as what kind of brand image? This series of questions have to be special careful research and planning .. .</ P> <P> I believe that the initial planning steps you can take the following: </ P> <P> First, start the city brand promotion projects to open, cutting-edge, innovative, dynamic, and service as the main components of brand image .Content </ P> <P> what kind of city's most investors welcome? most other cities have welcomed?, and most local people welcome? relatively high level of economic development for the city is concerned, the answer is very realistic, such as .high level of economic development, development opportunities, although the city such as Shenzhen in the humanities lag behind most of the city, but still a lot of university graduates and white-collar workers, entrepreneurs eager to place because the city than the opportunity to .more; another example, a high level of economic development, development opportunities, rich cultural heritage, etc., cities such as Beijing is basically across the country have some good people want to go. .Even now many people say bad law and order in some cities in Guangdong, but some people still continue to flood across the country, why, or because a high level of local economic development, money and entrepreneurship opportunities. .</ P> <P> then the economy has not developed the level of the city, how to attract people from outside, and create a good image, so that investors recognized, so that companies interested in, we can see that any .economic level of developed cities, all in the development process with a few key words so closely: an open mind and strong sense of innovation and motivation, vitality, bold vision and courage, local public services, such as relatively good. .</ P> <P> Yicheng open country before the wind, the first mayor of the county only use 80, especially a master no background of Tsinghua University, is an innovative change on the political arena, in universities, .is favored as a recognition. .Is an open, innovative, dynamic performance, we can rely on this talent Yicheng image of the city, Hubei Province, the formation of a "cutting-edge city" and in the city related to infrastructure, public services, attract investment policy, .business support, livelihood caring, spiritual and other key areas, have injected new vitality, new services, communicate to the outside world an open, innovative, entrepreneurial and energetic spirit. .More people to the outside world to understand Yicheng, investment Yicheng. .</ P> <P> Second, immediately organize the guidance of public opinion, the Internet users concern for Feng Zhou guide to the city's attention should be </ P> <P> now have a critical need to do things, that the problem is to guide public opinion ., 29-year-old friends on the appointment process and the order of the Mayor expressed his doubts, but after 80 users are also expressing a longing for the rise and expectations, I believe this controversy will continue for some time, and is of great significance, which .Urban areas should be done is to further transparency, openness. .</ P> <P> the same time the mayor to begin the event will be 29 years old should be concerned with the power to drain the city's urban development, especially in the mainstream Chinese commercial elite, entrepreneurs, white-collar workers were widespread in these groups, which may cause .will lead rapidly to promote the development of the power of more Yicheng more in-depth attention. .The need to establish with the media throughout the country communication mechanism, on the one hand to provide information on local public administration systems, and even Mr. Zhou Senfeng recent initiatives, on the other hand Yicheng timely and comprehensive sharing of the current development, entrepreneurial support .policy, foreign capital policy, tourism projects and other aspects of the information, if public opinion on the Yicheng business, employment and investment reports and support, both for the level of Yicheng people to enhance the material or spiritual and cultural enhancement, will be .a huge help. .Moreover, the local finance do not like the way other cities engaged in brand management, requires a lot of cost. .</ P>.