Wednesday, December 15, 2010
"Transformers 2" is the top-grossing movies are the most effective advertising?.
<P> Transformers, this is the netizens of the film version of "Transformers 2" jokingly, because it too will be stealing money. .On the day the North American painting, the film to the $ 55,000,000 at the box office performance of "Harry Potter and the Order of the Phoenix," created in 2007, the Wednesday premiere of $ 44,200,000 recorded far behind. .This is just the box office. .According to industry analysts, the "change 2" release will not only lead the world billions of dollars in potential business opportunities, Paramount Pictures and Michael Bay will film the ad from the implanted earned pours. .</ P> <P> released toy of a movie out of stock </ P> <P> "" Transformers 2 "after the release, toys, sales rose over the previous two days increased by about 40%." Hasbro Shanghai .A distributor of the company, told reporters. .According to reports, a number of Transformers, the Hornet and the best-selling Fallen, has been both out of stock, purchase nowhere, "we did 07 Transformers toys, a release film, toys to stock. The Corporation specifically to apply in advance .a little more into the stock, the result was too late. "</ P> <P> Transformers Taobao very prosperous business. .This reporter saw a Transformers-related products sold to 12 million and more entries, including over sixty thousand pieces of Transformers toys. .Each price is still rising, the original price of 102 yuan a set of 90s last century, and even sold a combination Hercules 3888 yuan. .</ P> <P> Some take the "Transformers 2" ride of the cottage has a complete range of derivatives. .Such as style sheets printed with the Transformers, T-shirts, key chains and so began to launch. .The most ridiculous one to be considered a fit Pleasant Optimus Prime toy. ."Please do not uses the staff, compared with the genuine, certainly not the genuine good." Confessions of very real owner. .Even so, it is attracting numerous hits. .</ P> <P> placement has become Aspect </ P> <P> in the first "Transformers", the embedded advertising revenue share of the $ 40,000,000 to the film investment. ."Variable 2" is getting worse and increase the variety of King Kong is equivalent to 30 of 30 vehicle models. ."Variable 2" ad implants did not cause massive fan resentment. .42 of the original Transformers resolve the collation of data models, and always occupied the entertainment, automotive version of a prominent position. ."I just directed at the wing away, it is the" change 2 "the new King Kong, the model is the Audi R8. Because the" change 1 "is common in all models, it appears pretty exciting, no .thought to be split in half just played, to show his face only a few seconds "after viewing, a male fan was wholly unknown about the game. .</ P> <P> in the "change 2" to paste it, some users began to gather spontaneously "change 2" embedded advertising. .Actor Sam posted in the bedroom of a sports drink commercials, the world's largest Internet companies are also netizens Logo image from the video one by one. .Which was the most discussed is the advertising of a brand of clothing in Shanghai scene, the camera with the film car chase to the group of its billboards, less than a second. .After passing a truck, also says its advertising slogan. .Many people decided that, taking advantage of GM bankruptcy reorganization, the Chinese auto brands such as Dongfeng, Chery agreement should be negotiated with Paramount, implanted in 2012 released "Transformers 3". .</ P> <P> commercial flavor inner tube out from the womb </ P> <P> In fact, the placement in the movie box office share of the risk model is a common practice in Hollywood a long time. .The earliest can be traced back to 1927, the chocolate hidden advertising "iron wing glory." .And in 1951 by starring Katharine Hepburn and 亨莱福鲍嘉 "African Queen" was sold for a trademark of Gordon gin lens is implanted in advertising a landmark event in the history. .</ P> <P> critic Zhou Liming explained, "product placement is inevitable trend, the key to success is the ability to organically blend into the story, the story service, the performance of any theater outside of alienation are .more or less objectionable, if the role of enhanced drama will be popular. " .He introduced, in the "Transformers" before, Hollywood's most classic case is the "007" series, no Aston Martin, Omega and whiskey without ice, James Bond at least half the charm. .</ P> <P> As for the "change 2", its advertising has two major clients, namely General Motors, and second, Hasbro toy manufacturers. .Their commercial value is the movie a stir burn the extreme. .In addition to selling toys, the relevant models are expected to influence the rapid spread of the brand. .This "performance" and the inner tube out of Transformers from the birth of commercial taste are inseparable. .</ P> <P> origin of their initial prototype in 1983, a group of Japanese companies is designed for the automotive and aircraft can change the shape of the robot toy. ., The U.S. toy company Hasbro to introduce the United States, officially named "Transformers." .To promote the toy, Hasbro made in 1984, three have simple plot animation, pay to the United States more than 100 television channels. .Unexpectedly, ratings steadily increased animation, 98 episodes of "Transformers" cartoon and live action films the resulting advertising have become the extra income. .</ P> </ p>.
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