Responsible and transparent in order to distinguish between legal consciousness look contributions show.

<P> Key words: commitment to corporate donations were not in place a number of foreign companies accused of commitment to respond to disaster relief contributions were not in place foreign innocence </ P> <P> "5.12" earthquake occurred, the generosity of many enterprises at home and abroad claims .will provide substantial contributions to the disaster area, however, has more than one month away from the earthquake, there are 11 enterprises of the donations have not been in place or only partially in place, including Wal-Mart (China) Investment Co., Ltd., Google China, Unilever .(China) Co., Ltd., Auchan Group, Shanxi Haixin Group, Taiwan's China Steel Group, and (according to the June 18 "Business News"). .</ P> <P> on the network, many public companies after these 11 promises to challenge, this fear is not redundant, since occurred after more than domestic companies pledge of change "blank check" of the event .such as the 1998 flood, flood relief fund-raising 6 billion company as much as half of the money not in place. .</ P> <P> However, after all, is a long process of reconstruction, this time against the assertion that faith can not help 11 companies a little early yesterday, the Commerce Department also clarified the responsible person, and now the data is "incomplete", and donations .is a dynamic process. .Even if there is business for some reason, but not able to deliver donor contributions by the donation agreement, but as long as the company made to the explanation by the donor, to sign a donation agreement, which not only excusable, but also in line with the law. .All in all, these enterprises can not be lightly marked "Black Label", after all, the current supervision of public opinion and the media is quite different from 10 years ago, the relevant donor regulations also gradually improved, I believe few would be stupid enough to dare to take the world business .great condemnation, to fool the public, challenging the law. .</ P> <P> However, in a public question, in order to protect their image, business and related charitable organizations should be coming out in a timely manner, timely disclosure of contributions to the implementation of conditions and the use of cash, after all, charitable giving is a public act .should plainly be supervised. .Which charity is the contact with these companies, these funds are expected to donate several times in turn, at the latest when the place? .Of these, relevant organizations and institutions should have a detailed explanation of the public. .Have communication only trust, charity as a corporate public relations an important part, even for their own interest, but also when the full account of community views, attention to every detail, otherwise the results may also be a good thing accomplishing a bad thing. .</ P> <P>, of course, take into account the urgency of disaster relief and charitable acts different from short-term legal commitment for personal or corporate donations limit in place, and not in place in time to be the responsibility of, or has a good specification ., especially for those contributions to the intention of verbal commitments, there are no standard donation agreement, donors can easily be arbitrarily delayed or even compromised, although the final by the donor contributions through legal means to recover, but it is costly and long process --- .Many charitable organizations violate the letter enterprises unwilling to prosecute, the reasons for being here. .</ P> <P> Therefore, in addition to verbal, formal donation agreement and the relevant legal procedures can not be ignored, businesses charities and donors should be led by the legal awareness of their own behavior, although the charity is a moral act, but rely solely on the moral consciousness .charity, may be unnecessary to pay the price. .As these companies even if they finally fulfill a commitment, this is also likely because of the public question, affected the reputation, influence and interests of corporate brand image. .</ P> <P> If the law in place for donations has strict specifications, then the firm commitments made disaster relief donations, will have a more pragmatic, cautious and avoid irrelevant beyond their ability or commitment, this charity system .specification and rigorous, will be able to effectively prevent the company hype and orally for the self-comparisons of the chaos, to avoid the appearance of public suspicion that non-governmental charitable more rational and healthy. .</ P> </ p>.