Benz:% State Theatre's first strategic partner

Keyword: brand automobile Benz National Grand Theatre

The world brand laboratory (brand.) Reports:

Mace Desmond-Benz (China), Beijing Benz-Dyke to national theater or gift

On the occasion of the 2008 new year's day, China National Grand Theater, Mercedes-Benz (China) co., Ltd., Beijing Benz-DaimlerChrysler · Chrysler Automobile Co., Ltd. jointly held a press conference to announce that Mercedes-Benz and the National Grand Theatre officially established strategic partnership to jointly promote Chinese culture and the arts for development and prosperity. From here, the Mercedes-Benz as the State Theatre's first strategic partner, but also is the first and only with the cooperation of the National Grand Theater of the car brand Mercedes-Benz cars, will also become the designation National Theatre VIP transport. This is a brand-new, complement each other, also underlines co-operation both sides of the vision.

Beijing automotive industry holding co., Ltd., Beijing Benz-DaimlerChrysler Automotive co., Ltd. Chairman Xu and friends

Beijing automotive industry holding co., Ltd., Beijing Benz-DaimlerChrysler Automotive co., Ltd. · Chrysler Chairman Xu and friends said: "hand in hand with national Grand Theater, the Mercedes-Benz presented on China's social, charitable, cultural and career support and building a harmonious society and efforts and initiatives. "He also noted that the current Mercedes-Benz and the National Theater of strategic cooperation is also fully represent beiqi and Daimler Group's latest collaboration results.

National Grand Theatre is the most high-performing arts center, the first National Art Center, the world's top design, facilities and environment, Chinese investment in the construction of the 21st century's greatest landmark cultural facilities. Today here at the press conference scene, Mercedes-Benz was granted the "National Theatre strategic partner" and "National Grand Theatre specifies the title of" car, and accepted the National Grand Theater of the certificate. In the future, Mercedes-Benz will long-term support to the National Grand Theatre organized by the cultural exchange activities and provides ten Mercedes as national Grand Theatre Arts major performances, and other major cultural event of VIP specify car: these include top-level Deluxe s-class cars, luxury cars, the e-class and luxury cars.

Mercedes-Benz (China) co., Ltd. CEO Mr. Jimmy falls

Mercedes-Benz (China) co., Ltd. CEO Jimmy Mills said: "as the inventor of the automobile and the consistent pursuit of the ' leading, pure, elegant luxury car brand ', Mercedes-Benz of each product are the perfect combination of technology and art an outstanding example of embodies the brand personality of design inspiration and creative arts. We have been committed to promoting leading culture and classical art, the national theatre of living arts advocacy ' rich ' concept. And the National Grand Theater to establish long-term strategic partners is based on this concept of agreement, in the hope that through mutual cooperation, to actively promote the development of Chinese culture, while at the same time show Mercedes-Benz on Chinese market confidence and commitment. ”

National Grand Theater, Vice President of improving students'speaking abilities Mau stated: "this time, the National Theater is very pleased with the Mercedes-Benz of the world's top brand of strategic partnership. This cooperation is based on a common passion for the arts, is the relentless pursuit of innovation spirit and perfect quality of fully reflected. As China National Grand Theater of the performing arts of the highest artistic exchanges between the Palace, the largest platform and an important cultural and creative industries, will uphold the ' people's sexual, artistry, international ' purpose, building a good and harmonious atmosphere, let the masses to share community arts development results. ”

In the evening, Mercedes-Benz and the China National Grand theater music fans together presented the first cultural feast – new year's concert 2008. Thousand viewers in field experience to international music of the highest standard. In Japan the well-known conductor Seiji Ozawa's passion, the China National Symphony Orchestra and choir, invited the famous violin school of Russia-watt article · Repin, five time Grammy United States famous soprano singer Catherine · Bobby Toro, there are the famous cellist Jing Zhao and erhu virtuoso ginger Jianhua, successively devoted ten including "Ode to Joy" and "er Quan Ying Yue", and foreign music. Stunning pieces of art lights up audience passion, National Theater became the highest art of the Holy land.

Support the development of the international high-end culture is always the Benz China and Beijing Benz-Dyke into an important cultural field. Previously, Mercedes-Benz and Beijing Benz-dyke has sponsored to come to Germany Philharmonic Orchestra, Yo-Yo Ma national tour, Yundi Li, piano solo recital tour of China Solar circus, "climate crisis" concerts, etc. With the national theatre of a strategic alliance is a Mercedes-Benz long-term support for Chinese culture and arts development of yet another milestone.